Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Samhall launches campaign about meaningful jobs with KWD Studio

Brand: Samhall

Campaign: More than a job

Source: https://www.resume.se/marknadsforing/kampanj/jobb-ar-mer-an-bara-en-lon-paminner-samhall/

Goal: To highlight the social value of meaningful employment for individuals with disabilities

Claim: More than a job

Summary: Samhall's new brand campaign focuses on the importance of jobs beyond just income, emphasizing context and community. The campaign aims to create over 20,000 meaningful jobs for individuals with disabilities and to showcase the societal benefits of this employment. The initiative is part of a long-term strategic shift to encourage the public to recognize the qualitative aspects of work, not just the visible outcomes.

Portugal

The professional internship is just the beginning

Brand: PESSOAS 2030

Campaign: Professional Internships Awareness Campaign

Source: https://www.imagensdemarca.pt/artigo/o-estagio-profissional-e-so-o-comeco-pessoas-2030-da-voz-a-historias-de-quem-deu-os-primeiros-passos-na-carreira/

Goal: To promote professional internships and their impact on entering or returning to the job market.

Claim: Professional internships are just the beginning.

Media: Television, radio, social media

Summary: The PESSOAS 2030 initiative, in collaboration with the Institute of Employment and Vocational Training (IEFP), has launched a communication campaign to promote professional internships in the Northern, Central, and Alentejo regions of Portugal. The campaign, themed 'Professional internships are just the beginning,' focuses on personal stories from beneficiaries to highlight the real-world experience gained, skills development, and career progress made through these internships. It aims to enhance visibility for professional internships and their role in helping individuals find employment opportunities.

employment internships Portugal social inclusion

Portugal

Primark Opens First Store in Castelo Branco One Day After Reaching 500 Stores Worldwide

Brand: Primark

Campaign: New Store Opening in Castelo Branco

Source: https://www.imagensdemarca.pt/artigo/primark-abre-primeira-loja-em-castelo-branco-um-dia-apos-chegar-as-500-lojas-no-mundo/

Goal: Expand presence in Portugal and create jobs

Summary: Primark has officially opened its first store in the Castelo Branco district at the Forum Castelo Branco shopping center, marking its 14th location in Portugal. This store, covering over 900 square meters, offers fashion collections for women, men, and children, beauty products, and home goods. The opening is part of a €45 million investment plan that aims to create over 300 new jobs in the country. Following this opening, Primark plans to continue its expansion with new stores in Setúbal, Vila Nova de Gaia, and Porto.

employment Portugal retail expansion store opening

Uruguay

A Revolution in the Connection Between Talent and Organizations (Expo Empleo Evolves with AI)

Brand: Expo Empleo

Campaign: Expo Empleo 2023

Source: https://infonegocios.biz/y-ademas/una-revolucion-en-la-conexion-entre-talento-y-organizaciones-expo-empleo-evoluciona-con-ia

Goal: To connect talent with organizations through a platform enhanced by artificial intelligence.

Claim: Revolutionizing the connection between talent and organizations.

Media: Virtual platforms, online exhibitions

Summary: Expo Empleo, created by CREAR Comunicación in 2012, is evolving to incorporate artificial intelligence for the first time, enhancing the job-seeking experience by offering free access to virtual job fairs where individuals can connect with over 300 companies. This innovation continues to solidify its role as a leading platform for talent and organizations in Uruguay.

artificial intelligence employment job fair