Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

YOSHIROTTEN’s Large-scale Exhibition ‘BEYOND EARTH’ Collaborates with JAXA and Pokémon Card Game, Starting October 30

Brand: Pokémon

Campaign: Pokémon Card Game & YOSHIROTTEN Park

Source: https://www.advertimes.com/20261023/article561321/

Goal: To celebrate the 30th anniversary of the Pokémon Card Game and showcase contemporary art.

Media: Art exhibition and video installation

Summary: Starting October 30, YOSHIROTTEN's large-scale exhibition titled 'BEYOND EARTH' will take place at TOKYO NODE, marking his first major exhibition in Tokyo in eight years. Collaborating with JAXA and featuring a Pokémon Card Game project, the exhibition explores unseen phenomena through various artistic media, including art inspired by satellite data and video installations. The event will run until January 11, 2027.

Sweden

Lisa Possne Frisell Exhibits at Gallery Lienhart

Brand: Håll Sverige Rent

Campaign: Människans spår

Source: https://www.resume.se/marknadsforing/kreativitet/fran-skrap-till-konst-marknadschefen-tar-nytt-grepp-pa-nedskrapning/

Goal: Raise awareness about littering and the importance of caring for nature

Claim: We can solve littering together

Summary: Lisa Possne Frisell, the marketing manager of Håll Sverige Rent, showcases her art alongside artist Negar Klingenstierna at Gallery Lienhart in Stockholm, focusing on littering. The exhibition 'Människans spår' highlights the contrast between beauty in our environments and the unrefined surface of litter. The artworks aim to remind viewers of the importance of preserving nature and the legacy we leave behind.

art exhibition environmental awareness littering sustainability

Tate Modern highlights Frida Kahlo exhibition with film

Brand: Tate Modern

Campaign: Frida Kahlo Exhibition

Source: https://www.campaignlive.co.uk/article/tate-modern-highlights-frida-kahlo-exhibition-film/1968649

Goal: Highlight the Frida Kahlo exhibition

Summary: The article discusses a campaign created by Ace of Hearts to promote the Frida Kahlo exhibition at Tate Modern, showcasing the artist's work through a film.

art exhibition Frida Kahlo Tate Modern

Uruguay

We Want to Consolidate an Institution with International Projection

Brand: Cervieri Monsuárez Foundation

Campaign: Rosa Luna Exhibition

Source: https://infonegocios.biz/te-invito-a-comer/queremos-consolidar-una-institucion-con-proyeccion-internacional-guadalupe-requena-directora-de-la-fundacion-cervieri-monsuarez

Goal: To promote contemporary art and connect Uruguay with the international art scene.

Summary: The Cervieri Monsuárez Foundation, which aims to be an international reference for contemporary art in Uruguay, will inaugurate the 'Rosa Luna' exhibition featuring Brazilian artist Mônica Ventura. The project reflects deep research with a strong local context, and the foundation's future goals include presenting innovative projects from Latin American artists.

art exhibition contemporary art cultural exchange Uruguay

Finland

Ainoa, Jumbo, and Itis challenge Finnish shopping centers to build bullying-free environments

Brand: Ainoa, Jumbo, Itis

Campaign: Älä kulje ohi

Source: https://www.markkinointiuutiset.fi/artikkelit/ainoa-jumbo-ja-itis-haastavat-suomen-kauppakeskukset-mukaan-rakentamaan-kiusaamisvapaita-ymparistoja

Goal: Create safe environments in shopping centers

Media: Art exhibition

Summary: The 'Don't Walk By' responsibility initiative aims to create safe environments in Finnish shopping centers by training staff to identify and address bullying situations. The initiative was launched with the 'Meidän lapset' art exhibition at Itis, which highlights the impacts of bullying and gives a voice to those affected. The campaign began in Ainoa and has been running in Jumbo, with the goal of expanding to other shopping centers across Finland.

anti-bullying art exhibition community support

Japan

Special Public Opening of JINS Tokyo Headquarters Gallery Space, Expressing the Company’s Roots and Culture by YOSHIROTTEN

Brand: JINS

Campaign: JINS LIGHTSCAPE exhibition by YOSHIROTTEN

Source: https://www.advertimes.com/20260805/article552970/

Goal: Publicly exhibit art to express the company's roots and culture

Media: Gallery space

Summary: JINS has opened its gallery space in Tokyo for a special public viewing on August 8, showcasing the works of artist YOSHIROTTEN under the curation of Yuko Hasegawa. This exhibition includes three art pieces that merge natural elements with digital qualities, reflecting JINS' origins and culture through the interpretation of light.

art exhibition corporate culture JINS