Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Lisa Possne Frisell Exhibits at Gallery Lienhart

Campaign: Människans spår

Source: https://www.resume.se/marknadsforing/kreativitet/fran-skrap-till-konst-marknadschefen-tar-nytt-grepp-pa-nedskrapning/

Goal: Raise awareness about littering and the importance of caring for nature

Claim: We can solve littering together

Summary: Lisa Possne Frisell, the marketing manager of Håll Sverige Rent, showcases her art alongside artist Negar Klingenstierna at Gallery Lienhart in Stockholm, focusing on littering. The exhibition 'Människans spår' highlights the contrast between beauty in our environments and the unrefined surface of litter. The artworks aim to remind viewers of the importance of preserving nature and the legacy we leave behind.

Netherlands

GroenGezond Brings ‘A Strange Story About a Regular Apple’

Brand: GroenGezond

Campaign: A Strange Story About a Regular Apple

Source: https://www.marketingtribune.nl/food-en-retail/nieuws/2026/09/groengezond-brengt-gek-verhaal-over-gewone-appel/index.xml

Goal: To promote awareness about the origin of our food and its impact on health and nature

Summary: GroenGezond highlights the paradox of using apples treated with pesticides in baby food, urging people to consider the origins of their food. The organization, consisting of 42 groups from farmers to doctors, aims to restore a healthy food system by collaborating with nature rather than against it. This month, they are launching a platform, GroenGezond.nl, to help people find food produced in a way that is healthy for both humans and the environment.

environmental awareness health sustainable food

United Arab Emirates

Cartoon Network MENA launches an activation in ‘Climate Champions’ initiative at Dubai Media City

Brand: Cartoon Network

Campaign: Climate Champions Initiative

Source: https://campaignme.com/cartoon-network-mena-launches-climate-champions-in-partnership-with-dubai-media-city/

Goal: Encourage responsible recycling and raise environmental awareness

Claim: Every bottle, battery, or piece of paper recycled is another step towards protecting our planet for future generations.

Summary: Cartoon Network MENA has initiated a new activation of its Climate Champions initiative in collaboration with Dubai Media City. This effort includes the installation of themed recycling bins and aims to promote responsible recycling practices while informing the community about non-traditional recycling streams. The campaign seeks to inspire environmental stewardship by emphasizing that small actions can lead to significant change.

community engagement environmental awareness recycling

France

Let’s Save Our Forests

Brand: France Télévisions

Campaign: Sauvons nos forêts

Source: https://www.strategies.fr/actualites/medias/LQ6512112C/sauvons-nos-forets-france-televisions-mobilise-ses-antennes-face-aux-megafeux.html

Goal: Raise awareness about forest protection

Claim: Save our forests

Media: Television and online platforms

Summary: France Télévisions is mobilizing its media platforms to raise awareness about the increasing threat of megafires and the need to protect forests. The campaign aims to inform the public about the environmental crisis and encourage actions towards forest conservation.

environmental awareness forest protection

United Kingdom

London Wildlife Trust ‘Londoners’ by McPartland Studio

Brand: London Wildlife Trust

Campaign: Londoners

Source: https://www.campaignlive.co.uk/article/london-wildlife-trust-londoners-mcpartland-studio/1965901

Goal: To raise awareness of urban wildlife and encourage Londoners to consider their coexistence with nature.

Media: Out of home advertising

Summary: The London Wildlife Trust has launched a campaign featuring out of home advertisements showcasing birds, beavers, and hedgehogs throughout London. The initiative aims to prompt residents to reflect on the wildlife they share the city with.

environmental awareness urban nature wildlife

Portugal

Green Point Brings VAR to Recycling with the Help of Pedro Henriques

Brand: Ponto Verde

Campaign: Vamos, certamente, chegar ao ponto

Source: https://www.imagensdemarca.pt/artigo/ponto-verde-leva-o-var-para-a-reciclagem-com-a-ajuda-de-pedro-henriques/

Goal: Promote the ELO chatbot for recycling

Media: television, radio, digital media, general and specialized press, outdoor advertising, influencer marketing

Summary: Ponto Verde launched a communication campaign to promote its chatbot named ELO, aimed at clarifying common doubts about waste separation and the correct use of recycling points. The campaign features former international referee Pedro Henriques and draws inspiration from the FIFA World Cup. Despite 70% of Portuguese people separating their packaging, only 1 in 10 do it correctly. The campaign will be disseminated across multiple media channels and includes digital films showcasing ELO as a source of clarification regarding packaging recycling.

chatbot environmental awareness recycling