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Green Point Brings VAR to Recycling with the Help of Pedro Henriques
Goal: Promote the ELO chatbot for recycling
Media: television, radio, digital media, general and specialized press, outdoor advertising, influencer marketing
Summary: Ponto Verde launched a communication campaign to promote its chatbot named ELO, aimed at clarifying common doubts about waste separation and the correct use of recycling points. The campaign features former international referee Pedro Henriques and draws inspiration from the FIFA World Cup. Despite 70% of Portuguese people separating their packaging, only 1 in 10 do it correctly. The campaign will be disseminated across multiple media channels and includes digital films showcasing ELO as a source of clarification regarding packaging recycling.