Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Aleph offers Digital Marketing and AI Certificate to Arabic speakers

Brand: Aleph

Campaign: Digital Marketing and AI Certificate

Source: https://campaignme.com/aleph-offers-digital-marketing-and-ai-certificate-to-arabic-speakers/

Goal: To provide Arabic speakers with access to digital marketing and AI education.

Claim: Removing barriers to knowledge in artificial intelligence and digital marketing.

Media: Digital educational platform

Summary: Aleph has launched a 'Digital Marketing and AI Certificate' in Arabic through its platform Digital Ad Expert, aimed at enhancing digital skills among Arabic speakers. The 100% online and self-paced program is offered at no cost, targeting entrepreneurs, freelancers, and professionals seeking to upskill. The initiative responds to the growing need for AI training in the MENAT region, allowing users to apply their learning immediately and gain certification.

Global

OpenAI gives teens their own ChatGPT experience

Brand: OpenAI

Campaign: ChatGPT for Teens

Source: https://www.marketing-interactive.com/openai-gives-teens-their-own-chatgpt-experience

Goal: To provide a safe and educational AI experience for teenagers.

Summary: OpenAI has launched ChatGPT for Teens, a version of its AI chatbot tailored for users aged 13 to 17, featuring learning enhancements and stronger safety mechanisms. Key highlights include Study Mode for problem-solving, responsible homework reminders, and age-appropriate content protections. OpenAI also collaborates with CodeAI to boost AI literacy among teens and educators, emphasizing a healthy relationship with technology.

AI education chatbot safety features teens

Finland

Technology and consultancy company released its AI course for everyone

Brand: Remote

Campaign: AI for Actual Work

Source: https://www.markkinointiuutiset.fi/artikkelit/teknologia–ja-asiantuntijayritys-julkaisi-tekoalykurssinsa-kaikkien-saataville

Goal: To provide an accessible AI course to all interested participants.

Claim: Unlocking the power of AI in daily tasks.

Media: Online course platform

Summary: Remote, a technology solutions provider for international employment and payroll, has developed an AI course for its 2,000 employees and is now offering it for free to everyone, requiring registration. The course aims to enhance the understanding and utilization of AI in various workplace functions such as payroll, legal matters, customer experience, and sales. It includes a five-step training process covering fundamentals, tool selection, AI agent building, data integration, solution implementation, and expansion of use. The training also emphasizes risk identification, data protection, and maintaining human oversight throughout.

AI education Online training Workplace AI integration