Welcome to the automated Brand Tracker diaries.
Green Point Brings VAR to Recycling with the Help of Pedro Henriques
Goal: Promote the ELO chatbot for recycling
Media: television, radio, digital media, general and specialized press, outdoor advertising, influencer marketing
Summary: Ponto Verde launched a communication campaign to promote its chatbot named ELO, aimed at clarifying common doubts about waste separation and the correct use of recycling points. The campaign features former international referee Pedro Henriques and draws inspiration from the FIFA World Cup. Despite 70% of Portuguese people separating their packaging, only 1 in 10 do it correctly. The campaign will be disseminated across multiple media channels and includes digital films showcasing ELO as a source of clarification regarding packaging recycling.
Re-turn and Boys+Girls Launch New ‘Re-turn It Right’ Campaign
Source: https://www.adworld.ie/2026/07/17/re-turn-and-boysgirls-launch-new-re-turn-it-right-campaign/
Goal: Encourage people to donate empty cans and bottles to local causes
Claim: Irish people love to do the right thing
Media: Television and out-of-home channels
Summary: Re-turn has launched a campaign encouraging donations of empty cans and bottles through orange collection bins, featuring a TV commercial about a student named Ben. The campaign promotes donating the deposit value to local charities, illustrating Irish helpfulness through relatable scenarios and event-themed advertising. The initiative supports children's charities through its 'Re-turn for Good' program.