Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

NOS introduces six content creators as ‘reinforcements’ for the new football season

Brand: Nos

Campaign: Creators for the 2026/27 Football Season

Source: https://www.imagensdemarca.pt/artigo/nos-apresenta-seis-criadores-de-conteudo-como-reforcos-para-a-nova-temporada-de-futebol/

Goal: To strengthen the brand's presence in football and offer concrete experiences to fans.

Claim: If it's important to you, it's important to us.

Media: Digital films, social media

Summary: NOS launches a campaign for the 2026/27 football season, introducing six content creators as ambassadors for SL Benfica and Sporting CP. The campaign includes digital films and Creators’ Cards, aiming to engage fans with exclusive content and experiences throughout the season.

Sweden

Arla Recruits Teenagers as Brand Ambassadors

Brand: Arla

Campaign: We Sponsor Life

Source: https://www.resume.se/marknadsforing/kampanj/arla-ratar-kandisar-och-elitidrottare-for-ungdomar/

Goal: To recruit teenagers as brand ambassadors to promote healthy eating.

Claim: We want to support regular teenagers and make a real difference.

Media: Outdoor

Summary: Arla has launched a recruitment campaign to find teenagers who will become brand ambassadors for the project 'We Sponsor Life'. Seven teenagers will be selected to receive support with food and daily routines, as well as Arla products for one year. The aim is to inspire other teens to develop better eating habits and recognize everyday achievements.

Brand Ambassadors healthy eating Teen Engagement