Brand Tracker

Welcome to the automated Brand Tracker diaries.

Peru

Preview: TBWA Peru and BCP seek to prevent against the El Niño phenomenon

Brand: BCP

Campaign: El mejor plan es cuidarnos

Source: https://www.adlatina.com/publicidad/preestreno-tbwa-per-y-bcp-buscan-prevenir-ante-el-fenmeno-el-nio

Goal: To prevent and raise awareness about climate emergencies

Claim: The best plan is to take care of ourselves

Media: Cinema advertisements

Summary: The financial institution BCP, in collaboration with TBWA Perú, launched a prevention campaign focusing on climate emergencies. Using a popular cinema advertisement face, Kiara Jiménez, they aim to transform the entertainment routine into a concrete call for collective action in homes, emphasizing that safety is a communal commitment.

New Zealand

Auckland Transport launches new rail level crossing safety campaign

Brand: Auckland Transport

Campaign: Danger Zone

Source: https://stoppress.co.nz/campaigns/auckland-transport-launches-new-rail-level-crossing-safety-campaign/

Goal: To remind Aucklanders to stop, look, and listen before crossing rail tracks.

Claim: Be aware of the 'Danger zone' at level crossings.

Media: Posters, street furniture, train interiors, pavement decals, social media, community engagement activities

Summary: Auckland Transport's new 'Danger zone' campaign, created by their in-house agency Creative@AT, aims to raise rail level crossing safety awareness using engaging children-inspired monsters. The campaign emphasizes the need for cautious behavior at rail crossings, targeting various commuters and local communities as train services increase.

community awareness public transport rail safety