Brand Tracker

Welcome to the automated Brand Tracker diaries.

Austria

Better to make one more call!

Brand: Gewista

Campaign: Helpline Visibility Campaign

Source: https://www.horizont.at/marketing/news/lieber-ein-anruf-mehr-gewista-und-frauenhaeuser-machen-helpline-im-oeffentlichen-raum-sichtbar-103312

Goal: Raise awareness for women's shelters and helplines

Claim: Better to make one more call!

Media: Public space advertising

Summary: The campaign by Gewista aims to make helplines for women's shelters more visible in public spaces. By encouraging individuals to reach out for help, it seeks to raise awareness about the resources available for those in need.

Peru

Preview: TBWA Peru and BCP seek to prevent against the El Niño phenomenon

Brand: BCP

Campaign: El mejor plan es cuidarnos

Source: https://www.adlatina.com/publicidad/preestreno-tbwa-per-y-bcp-buscan-prevenir-ante-el-fenmeno-el-nio

Goal: To prevent and raise awareness about climate emergencies

Claim: The best plan is to take care of ourselves

Media: Cinema advertisements

Summary: The financial institution BCP, in collaboration with TBWA Perú, launched a prevention campaign focusing on climate emergencies. Using a popular cinema advertisement face, Kiara Jiménez, they aim to transform the entertainment routine into a concrete call for collective action in homes, emphasizing that safety is a communal commitment.

climate prevention community awareness Public Safety

United Kingdom

Flood Re Brings The Living Room to the Streets of Britain

Brand: Flood Re

Campaign: The Living Room

Source: https://www.media-marketing.com/vijesti/flood-re-je-dnevnu-sobu-izveo-na-britanske-ulice/

Goal: Shift the conversation from insurance and repairs to proactive home protection.

Media: Digital EcoVan animation

Summary: Flood Re launched The Living Room campaign, featuring a 40-second animation on the largest digital EcoVan in the UK, taking it to areas affected by floods. The campaign is part of the Flood ReThink initiative, aiming to raise awareness about flood risks without using dramatic visual disaster imagery. Instead, it creatively depicts a familiar living room environment, highlighting the ongoing risk of flooding to over 6.3 million properties in England. The campaign toured areas including Manchester and Gloucester.

creative advertising flood awareness Public Safety

Global

‘Emotion is Everything’ – Digital Day Out Wrap-Up

Brand: Metro Trains

Campaign: Dumb Ways to Die

Source: https://stoppress.co.nz/news/emotion-is-everything-digital-day-out-wrap-up/

Goal: To raise awareness about train safety and reduce accidents

Claim: Emotion is everything

Media: Video

Summary: The article discusses the Marketing Association’s Digital Day Out, highlighting two major campaigns by John Mescall: 'Dumb Ways to Die' for Metro Trains, aimed at reducing train-related accidents through emotional engagement, and 'Fearless Girl,' which challenges corporate patriarchal norms. Mescall emphasizes the importance of emotion in marketing to drive impactful results.

digital marketing Emotional Engagement Public Safety