Brand Tracker

Welcome to the automated Brand Tracker diaries.

Austria

Better to make one more call!

Brand: Gewista

Campaign: Helpline Visibility Campaign

Source: https://www.horizont.at/marketing/news/lieber-ein-anruf-mehr-gewista-und-frauenhaeuser-machen-helpline-im-oeffentlichen-raum-sichtbar-103312

Goal: Raise awareness for women's shelters and helplines

Claim: Better to make one more call!

Media: Public space advertising

Summary: The campaign by Gewista aims to make helplines for women's shelters more visible in public spaces. By encouraging individuals to reach out for help, it seeks to raise awareness about the resources available for those in need.

Germany

Your courage finds support: How BMJV and Fischer-Appelt fight against domestic violence

Brand: BMJV

Campaign: Dein Mut findet Rückhalt

Source: https://www.horizont.net/marketing/nachrichten/dein-mut-findet-rueckhalt-so-kaempfen-das-bmjv-und-fischer-appelt-gegen-haeusliche-gewalt-235156

Goal: Combat domestic violence

Claim: Your courage finds support

Media: Social media, public events

Summary: The campaign 'Dein Mut findet Rückhalt' initiated by the BMJV and executed by Fischer-Appelt aims to raise awareness and combat domestic violence. It focuses on providing support to victims and encourages individuals to speak out against abuse.

awareness campaign domestic violence