Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

Digital Services Act: The Competition Authority campaigns with Takaneo

Brand: Takaneo

Campaign: Digital Services Act Campaign

Source: https://www.adada.lu/2026/09/digital-services-act-lautorite-de-la-concurrence-en-campagne-avec-takaneo/

Goal: Raise awareness about the Digital Services Act

Summary: The competition authority in France is launching a campaign in collaboration with Takaneo to promote awareness and understanding of the Digital Services Act.

France

Havas Paris fights against drug facilitation

Brand: M’endors pas

Campaign: First National Awareness Campaign Against Drug Facilitation

Source: https://www.cbnews.fr/creation/havas-paris-lutte-contre-soumission-chimique

Goal: To raise awareness about drug facilitation and its impact on victims.

Claim: There are crimes that we cannot tell because we do not remember.

Media: Television, press, social media, billboards

Summary: The association M'endors pas, founded by Caroline Darian, has launched the first national awareness campaign against drug facilitation, featuring her mother Gisèle Pelicot. This campaign aims to inform people about drug facilitation, a public health crisis. The message is to investigate any doubts regarding such incidents, emphasizing that lack of memory does not mean lack of evidence. The campaign will run until October 18 across various media channels.

awareness campaign Drug Facilitation public health

Spain

Sra. Rushmore Wins Educational Campaign for the Foundation Secretariado Gitano

Brand: Fundación Secretariado Gitano

Campaign: Educational Awareness Campaign

Source: https://ipmark.com/sra-rushmore-gana-la-campana-educativa-de-fundacion-secretariado-gitano/

Goal: To raise awareness about the importance of education.

Summary: Sra. Rushmore has won the competition organized by Fundación Secretariado Gitano to develop their upcoming awareness campaign focused on education. This is the third collaboration between the agency and the foundation, with the campaign expected to launch at the end of October 2026. César García from Sra. Rushmore expressed pride in working with the foundation again to highlight education as a tool for a fairer and more equitable society.

awareness campaign education social justice

Australia

Ads on Pads expands to Australia with Swisse as first advertiser

Brand: Swisse

Campaign: We are hysterical

Source: https://stoppress.co.nz/news/ads-on-pads-expands-to-australia-with-swisse-as-first-advertiser/

Goal: Encourage advocacy and awareness for women’s health issues

Media: LinkedIn and product packaging

Summary: Ads on Pads, a Kiwi social enterprise, has launched in Australia, partnering with wellness brand Swisse for its 'We are hysterical' campaign aimed at raising awareness for women’s health issues such as endometriosis, PMS, and menopause. This initiative expands their reach, having previously operated in New Zealand, and features unique artworks on period product packaging to inform and engage the audience. Swisse's marketing director emphasizes their commitment to practical support for women's health as a driving force behind this partnership.

awareness campaign Women's Health

USA

Hyundai Motor America dedicates an epic spot to its initiative against childhood cancer, featuring the voice of Scarlett Johansson

Brand: Hyundai Motor America

Campaign: Little Warrior

Source: https://brand-news.it/brand/automotive/auto/hyundai-motor-america-dedica-uno-spot-epico-alla-sua-iniziativa-per-la-lotta-al-cancro-infantile-con-voce-di-scarlett-johansson/

Goal: Support childhood cancer research

Claim: Transforming hope into action

Media: Advertising, social media, community activations, partnerships, events

Summary: Hyundai Motor America launched a major campaign supporting Hyundai Hope on Wheels, focused on childhood cancer awareness. The centerpiece is the 'Little Warrior' ad featuring a girl battling a giant monster, symbolizing courage and resilience. In collaboration with Brave Gowns, Hyundai is also transforming hospital gowns into 'Warrior Gowns' for children. The campaign will include various media channels and aims to highlight the strength of young cancer fighters while raising awareness for pediatric cancer research.

awareness campaign childhood cancer Hyundai Hope on Wheels

Sweden

Children’s Diabetes Foundation Launches New Brand Strategy

Brand: Barndiabetesfonden

Campaign: New Brand Strategy

Source: https://www.resume.se/marknadsforing/kampanj/barndiabetesfonden-gor-om-slapper-visionar-film/

Goal: To raise awareness and funds for type 1 diabetes research.

Claim: A future free from type 1 diabetes.

Media: Campaign film

Summary: Barndiabetesfonden is launching a new brand strategy and campaign film aimed at raising awareness and funds for type 1 diabetes research, with a vision of a future free from the disease. The organization highlights the importance of continued research and resources to achieve this goal, emphasizing the increased progress in finding a cure.

awareness campaign brand strategy type 1 diabetes

Sweden

Outdoor Campaign Talks About When Women Work Without Pay

Brand: Sveriges Kvinnoorganisationer

Campaign: Lön hela dagen

Source: https://www.resume.se/marknadsforing/kampanj/visuellt-larm-talar-om-nar-kvinnor-arbetar-utan-lon/

Goal: To raise awareness about the gender pay gap

Claim: Women should be paid for the entire workday

Media: Bauer Media Outdoors digital billboards

Summary: The campaign 'Lön hela dagen' launched by Sveriges Kvinnoorganisationer aims to highlight the gender pay gap by triggering a visual alarm at 16:12 on digital billboards across Sweden, symbolizing the time when women effectively start working unpaid. This initiative seeks to bring attention to the stagnation of the pay gap since 2019, fostering public discussion about equal pay.

awareness campaign gender pay gap

Germany

Awareness Campaign: BMI and Familie Redlich Tell the Dirty Story of Cocaine

Brand: BMI und Familie Redlich

Campaign: Awareness Campaign on Cocaine

Source: https://www.horizont.net/marketing/nachrichten/awareness-kampagne-bmi-und-familie-redlich-erzaehlen-die-schmutzige-geschichte-von-kokain-235348

Goal: To raise awareness about the dangers of cocaine

Claim: The dirty story of cocaine

Summary: The campaign by BMI and Familie Redlich aims to inform the public about the harmful effects of cocaine, presenting an honest portrayal of its impact on individuals and families.

awareness campaign cocaine

Greece

Ogilvy Greece Puts Bad Habit in Front of Pet Owners

Brand: Mousoudi Pet Shop

Campaign: Food Scraps

Source: https://www.media-marketing.com/vijesti/ogilvy-greece-stavio-losu-naviku-pred-oci-vlasnika/

Goal: To raise awareness about the harmful habit of feeding pets human food scraps.

Media: print

Summary: The campaign 'Food Scraps' by Mousoudi Pet Shop and Ogilvy Greece aims to confront pet owners with the negative consequences of feeding their pets leftover human food, creatively depicting pets with trash can bodies to emphasize that food scraps belong in the trash, not for pets.

awareness campaign pet health

Germany

Your courage finds support: How BMJV and Fischer-Appelt fight against domestic violence

Brand: BMJV

Campaign: Dein Mut findet Rückhalt

Source: https://www.horizont.net/marketing/nachrichten/dein-mut-findet-rueckhalt-so-kaempfen-das-bmjv-und-fischer-appelt-gegen-haeusliche-gewalt-235156

Goal: Combat domestic violence

Claim: Your courage finds support

Media: Social media, public events

Summary: The campaign 'Dein Mut findet Rückhalt' initiated by the BMJV and executed by Fischer-Appelt aims to raise awareness and combat domestic violence. It focuses on providing support to victims and encourages individuals to speak out against abuse.

awareness campaign domestic violence

Czech Republic

Hero & Outlaw Launches Campaign Legends Drive On

Brand: Hero & Outlaw

Campaign: Legends Drive On

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/hero-outlaw-spousti-kampan-legendy-ridi-dal-zameri-se-na-pravidelne-lekarske-prohlidky-senioru/

Goal: To promote regular medical check-ups among seniors

Claim: Driving assessments are not an end, but a strategy to stay safely behind the wheel

Media: Traditional media mix, digital advertising, social networks, printed materials, collaboration with industry events

Summary: The communication agency Hero & Outlaw has launched an awareness campaign titled 'Legends Drive On', which focuses on senior driving. It presents regular medical checkups not as a threat to driving licenses but as a supportive step to help seniors drive safely. The campaign addresses that health assessments don't necessarily imply an end to driving and features various individual solutions that can allow seniors to maintain mobility while enhancing road safety. The campaign, presented by Václav Knop, includes digital and social media components and directs audiences to its informational website.

awareness campaign health checks road safety senior safety