Welcome to the automated Brand Tracker diaries.
Ogilvy Greece Puts Bad Habit in Front of Pet Owners
Source: https://www.media-marketing.com/vijesti/ogilvy-greece-stavio-losu-naviku-pred-oci-vlasnika/
Goal: To raise awareness about the harmful habit of feeding pets human food scraps.
Media: print
Summary: The campaign 'Food Scraps' by Mousoudi Pet Shop and Ogilvy Greece aims to confront pet owners with the negative consequences of feeding their pets leftover human food, creatively depicting pets with trash can bodies to emphasize that food scraps belong in the trash, not for pets.
Your courage finds support: How BMJV and Fischer-Appelt fight against domestic violence
Goal: Combat domestic violence
Claim: Your courage finds support
Media: Social media, public events
Summary: The campaign 'Dein Mut findet Rückhalt' initiated by the BMJV and executed by Fischer-Appelt aims to raise awareness and combat domestic violence. It focuses on providing support to victims and encourages individuals to speak out against abuse.
Hero & Outlaw Launches Campaign Legends Drive On
Goal: To promote regular medical check-ups among seniors
Claim: Driving assessments are not an end, but a strategy to stay safely behind the wheel
Media: Traditional media mix, digital advertising, social networks, printed materials, collaboration with industry events
Summary: The communication agency Hero & Outlaw has launched an awareness campaign titled 'Legends Drive On', which focuses on senior driving. It presents regular medical checkups not as a threat to driving licenses but as a supportive step to help seniors drive safely. The campaign addresses that health assessments don't necessarily imply an end to driving and features various individual solutions that can allow seniors to maintain mobility while enhancing road safety. The campaign, presented by Václav Knop, includes digital and social media components and directs audiences to its informational website.