Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

For PAW, muddy paws and a destroyed garden are signs of good health

Brand: Pure Animal Wellbeing (PAW)

Campaign: Best Life Ever

Source: https://www.media-marketing.com/vijesti/za-paw-su-blatne-sape-i-unisten-vrt-znakovi-dobrog-zdravlja/

Goal: To promote preventive care for pets and encourage an active lifestyle

Claim: Today was the best day of their lives

Media: Social media paid posts, digital video, point-of-sale communication

Summary: Pure Animal Wellbeing (PAW) has launched the 'Best Life Ever' campaign to highlight the importance of preventive care for pets. Instead of focusing on ailments, the campaign emphasizes what preventive care can enable: more walks, baths, and playful mischief. Featuring dogs like Benji, Lola, and Ruby, the campaign showcases their energetic days through short films, suggesting that PAW products support their active lifestyles and help maintain health rather than merely addressing problems. The campaign is aimed at a new generation of pet owners interested in natural ingredients and veterinary expertise.

New Zealand

Skipper Launches Beauty Campaign for Pets

Brand: Skipper

Campaign: Beauty Campaign for Pets

Source: https://stoppress.co.nz/campaigns/skipper-launches-beauty-campaign-for-pets-via-motion-sickness/

Goal: Encourage pet owners to feed their pets for more than just sustenance

Claim: Inside beauty visible on the outside

Media: Digital, social, and out of home channels

Summary: Motion Sickness has launched a beauty campaign for Sealord’s new fish-based pet food brand, Skipper, emphasizing the visible signs of a pet’s overall health. The campaign promotes a sustainable initiative that uses unused fish products to create nutritionally complete pet food, aiming to challenge norms in the pet food category while providing unique and engaging content across various media channels.

pet food pet health sustainability

Greece

Ogilvy Greece Puts Bad Habit in Front of Pet Owners

Brand: Mousoudi Pet Shop

Campaign: Food Scraps

Source: https://www.media-marketing.com/vijesti/ogilvy-greece-stavio-losu-naviku-pred-oci-vlasnika/

Goal: To raise awareness about the harmful habit of feeding pets human food scraps.

Media: print

Summary: The campaign 'Food Scraps' by Mousoudi Pet Shop and Ogilvy Greece aims to confront pet owners with the negative consequences of feeding their pets leftover human food, creatively depicting pets with trash can bodies to emphasize that food scraps belong in the trash, not for pets.

awareness campaign pet health