Brand Tracker

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Australia

For PAW, muddy paws and a destroyed garden are signs of good health

Brand: Pure Animal Wellbeing (PAW)

Campaign: Best Life Ever

Source: https://www.media-marketing.com/vijesti/za-paw-su-blatne-sape-i-unisten-vrt-znakovi-dobrog-zdravlja/

Goal: To promote preventive care for pets and encourage an active lifestyle

Claim: Today was the best day of their lives

Media: Social media paid posts, digital video, point-of-sale communication

Summary: Pure Animal Wellbeing (PAW) has launched the 'Best Life Ever' campaign to highlight the importance of preventive care for pets. Instead of focusing on ailments, the campaign emphasizes what preventive care can enable: more walks, baths, and playful mischief. Featuring dogs like Benji, Lola, and Ruby, the campaign showcases their energetic days through short films, suggesting that PAW products support their active lifestyles and help maintain health rather than merely addressing problems. The campaign is aimed at a new generation of pet owners interested in natural ingredients and veterinary expertise.