Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

For PAW, muddy paws and a destroyed garden are signs of good health

Brand: Pure Animal Wellbeing (PAW)

Campaign: Best Life Ever

Source: https://www.media-marketing.com/vijesti/za-paw-su-blatne-sape-i-unisten-vrt-znakovi-dobrog-zdravlja/

Goal: To promote preventive care for pets and encourage an active lifestyle

Claim: Today was the best day of their lives

Media: Social media paid posts, digital video, point-of-sale communication

Summary: Pure Animal Wellbeing (PAW) has launched the 'Best Life Ever' campaign to highlight the importance of preventive care for pets. Instead of focusing on ailments, the campaign emphasizes what preventive care can enable: more walks, baths, and playful mischief. Featuring dogs like Benji, Lola, and Ruby, the campaign showcases their energetic days through short films, suggesting that PAW products support their active lifestyles and help maintain health rather than merely addressing problems. The campaign is aimed at a new generation of pet owners interested in natural ingredients and veterinary expertise.

Uruguay

MetLife launches

Brand: MetLife

Campaign: MetLife Orienta

Source: https://infonegocios.biz/plus/metlife-lanza-en-uruguay-metlife-orienta-su-nueva-plataforma-integral-de-salud-y-bienestar-digital

Goal: To provide a digital health and wellness platform for users

Claim: We seek to be closer to people, supporting them in their daily lives with concrete solutions that positively impact their overall well-being

Media: Web portal

Summary: MetLife has launched 'MetLife Orienta', a comprehensive digital health and wellness platform in Uruguay, aimed at assisting individuals in managing their health quickly and virtually. This service focuses on prevention, professional general guidance, and education in health, providing tools for information access, follow-ups, and promoting healthy habits. Users can consult multiple specialists and access virtual consultations in various health fields, with a commitment to innovation and the well-being of Uruguayans.

digital health preventive care teleconsultation wellness