Brand Tracker

Welcome to the automated Brand Tracker diaries.

Germany

Health Hotel: Curhaus Bad Mühllacken Entices with ‘Everything for You, My Self’

Campaign: Alles für dich, mein Ich

Source: https://www.horizont.at/marketing/news/gesundheits-hotel-curhaus-bad-muehllacken-lockt-mit-alles-fuer-dich-mein-ich-103774

Goal: To attract visitors to the wellness hotel

Claim: Everything for you, my self

Summary: Curhaus Bad Mühllacken is promoting its wellness offerings with a new campaign titled 'Alles für dich, mein Ich', aimed at attracting visitors to enjoy a holistic wellness experience.

Ireland

Boots ads mark life’s ‘brutiful’ moments

Brand: Boots

Campaign: Give it Some Boots

Source: https://marketing.ie/boots-ads-mark-lifes-brutiful-moments/

Goal: Encouraging consumers to have confidence in navigating life's moments

Claim: Celebrate life's 'brutiful' moments

Media: cinema, digital OOH, social, in-store, online, TV

Summary: Boots has launched a new campaign called 'Give it Some Boots', which aims to encourage consumers to confidently experience life's beautiful and brutal moments with Boots' expertise. The campaign includes various media channels and features a series of films depicting different life stages and challenges, concluding with a dance sequence set to a classic song.

beauty confidence life moments wellness

Spain

Rituals extends its wellness proposal to dogs with a new care line

Brand: Rituals

Campaign: New line of pet care products

Source: https://www.reasonwhy.es/actualidad/marketing-rituals-dog-care-linea-cuidado-perros

Goal: To extend wellness offerings to dogs

Claim: Wellness for dogs

Summary: Rituals has expanded its wellness proposal by launching a new line of care products specifically designed for dogs, catering to pet owners seeking quality and holistic care solutions for their pets.

brand expansion pet care wellness

Global

Coca-Cola claims that ‘the world can wait’ and encourages people to put aside work and screens

Brand: Coca-Cola

Campaign: The world can wait

Source: https://www.reasonwhy.es/actualidad/coca-cola-mundo-puede-esperar-campana-comidas-trabajo-pantallas

Goal: Encourage people to take a break from work and screens

Claim: The world can wait

Summary: Coca-Cola emphasizes the importance of taking time off from work and screens with their campaign, encouraging individuals to prioritize leisure and personal connections over constant productivity.

Coca-Cola leisure wellness

Global

Westin turns a good night’s sleep into a power move

Brand: Westin Hotels & Resorts

Campaign: Own Your Mornings

Source: https://www.marketing-interactive.com/westin-turns-a-good-nights-sleep-into-a-power-move

Goal: Encourage restorative sleep as a source of energy and preparation.

Claim: Sleep is power.

Media: anthem film, digital, out-of-home (OOH), print executions

Summary: Westin Hotels & Resorts has launched a campaign titled 'Own Your Mornings', created by BBH Singapore, which aims to reframe sleep as a powerful tool for preparing for the day ahead. The campaign highlights the importance of restorative sleep and features Westin's 'Heavenly bed' and other sleep-focused products. It includes a 30-second hero film and shorter clips across various digital and OOH channels, as well as print ads in Japan and India.

restoration sleep travel wellness

Mexico

Preview: Zurda México, Conciergency and Grupo Lala present Plenia as an ally in nutrition

Brand: Plenia

Campaign: Plenia Resuelve

Source: https://www.adlatina.com/publicidad/preestreno-zurda-mxico-conciergency-presentan-a-plenia-como-un-aliado-en-la-alimentacin

Goal: To simplify daily food choices

Claim: What do we eat today?

Summary: Grupo Lala's Plenia brand has launched a new phase with 'Plenia Resuelve', a platform aimed at simplifying everyday food decisions. The rebranding, which involved collaboration between agencies Conciergency and Zurda México, centers around the question 'What do we eat today?'. The campaign seeks to foster a more emotional connection with consumers by addressing the daily pressures around food choices. It reorganizes Plenia's product line into three categories: Core, Ligero, and Pro, each targeting different consumer needs.

campaign food marketing wellness

Mexico

New: Havas Hoy and Smart Fit Celebrate That the Best Time to Start is Now

Brand: Smart Fit

Campaign: You Are in Your Prime

Source: https://www.adlatina.com/publicidad/nuevo-havas-hoy-y-smart-fit-celebran-que-el-mejor-momento-para-empezar-es-ahora

Goal: To encourage people to start or return to fitness, celebrating that the best time to begin is now.

Claim: You Are in Your Prime

Summary: Havas Hoy has been appointed as the creative agency for Smart Fit in Mexico, launching the campaign 'You Are in Your Prime.' With over a million active users, Smart Fit aims to redefine fitness engagement by focusing on accessibility, innovation, wellness, and personal connection. The campaign highlights that everyone experiences their prime differently and seeks to accompany individuals in their fitness journey. The brand is excited to implement this new communication strategy.

Communication Strategy fitness wellness

Croatia

Jamie Oliver Seeks Himself, and Life360 Turns His Midlife Crisis into a Microdrama

Brand: Life360

Campaign: Finding Jamie (While He’s Finding Himself)

Source: https://www.media-marketing.com/vijesti/jamie-oliver-trazi-sebe-a-life360-njegovu-krizu-srednjih-godina-pretvara-u-microdramu/

Goal: To explore identity and family connection using wellness practices.

Media: social media

Summary: Jamie Oliver embarks on a journey of self-discovery while his family tracks him using the Life360 app. This unique microdrama series showcases Oliver's exploration of wellness practices and integrates Life360’s location-tracking functionality into the narrative. The project highlights Oliver's connection to the brand, as his family has utilized the app for over a decade, making it central to the storyline.

family connection microdrama self-discovery social media content wellness

Global

The Era of Wellness: ‘Pink Marshmallow’ (The Test: Kylie Jenner’s Choice for ALO’s New Global Campaign)

Brand: ALO

Campaign: Pink Marshmallow

Source: https://infonegocios.biz/infomiami/la-era-del-bienestar-pink-marshmallow-la-prueba-la-eleccion-de-kylie-jenner-para-la-nueva-campana-global-de-alo-2

Goal: To celebrate self-care and individual moments of wellness.

Claim: Self-care begins by making space for things that are just yours.

Media: Social media

Summary: The campaign features Kylie Jenner and represents ALO's evolution towards a 'phygital' brand ecosystem. It emphasizes the importance of personal moments of wellness in an individual's life.

Kylie Jenner phygital self-care wellness

United States

Erewhon and the Alchemy of Sydney Sweeney: How a Supermarket in Los Angeles Became the Factory of Desires

Brand: Erewhon

Campaign: Sydney Sweeney Smoothie Launch

Source: https://infonegocios.biz/infomiami/erewhon-y-la-alquimia-de-sydney-sweeney-como-un-supermercado-de-los-angeles-se-convirtio-en-la-fabrica-de-los-deseos-2

Goal: Create a cultural event around a health product

Claim: Erewhon sells a liquid status system, not just food

Summary: Erewhon, a supermarket in Los Angeles, has successfully positioned itself at the intersection of wellness, celebrity, and social causes, turning a blueberry muffin-inspired smoothie by Sydney Sweeney into a cultural phenomenon that competes with luxury fashion rather than traditional grocery stores. Utilizing limited editions, high prices, and celebrity endorsements, they have cultivated an undeniable desire for their products, exemplified by the excitement and resale values seen with their recent offerings.

cause-related marketing celebrity marketing scarcity marketing wellness

Uruguay

MetLife launches

Brand: MetLife

Campaign: MetLife Orienta

Source: https://infonegocios.biz/plus/metlife-lanza-en-uruguay-metlife-orienta-su-nueva-plataforma-integral-de-salud-y-bienestar-digital

Goal: To provide a digital health and wellness platform for users

Claim: We seek to be closer to people, supporting them in their daily lives with concrete solutions that positively impact their overall well-being

Media: Web portal

Summary: MetLife has launched 'MetLife Orienta', a comprehensive digital health and wellness platform in Uruguay, aimed at assisting individuals in managing their health quickly and virtually. This service focuses on prevention, professional general guidance, and education in health, providing tools for information access, follow-ups, and promoting healthy habits. Users can consult multiple specialists and access virtual consultations in various health fields, with a commitment to innovation and the well-being of Uruguayans.

digital health preventive care teleconsultation wellness

Norway

Gym Center with Its Biggest Advertising Campaign in Years

Brand: Sats

Campaign: Choose to Move

Source: https://www.kampanje.com/markedsforing/vil-utfordre-stillesittende-hverdag/1016767

Goal: Encourage physical activity

Claim: Choose to Move

Media: Film, digital platforms, social media, Sats' own channels

Summary: Sats is launching its largest Nordic brand campaign in several years, developed in collaboration with Try, to challenge sedentary lifestyles. The 'Choose to Move' campaign, rolling out in Norway, Sweden, Denmark, and Finland starting August 3rd, aims to remind people of the joy of being active. It highlights that while everyday life is becoming more convenient, we are moving less, and presents a humorous take on this issue.

exercise fitness marketing wellness