Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

AI LAB FDUL presents new brand identity created by Saint Pirate

Campaign: Shaping Trust in AI

Source: https://www.imagensdemarca.pt/artigo/ai-lab-fdul-apresenta-nova-identidade-de-marca-criada-pela-saint-pirate/

Goal: To promote ethical and responsible use of AI

Claim: SHAPING TRUST IN AI

Media: specialized press and digital platforms

Summary: The AI LAB FDUL, a non-profit association focused on promoting ethical, safe, and trustworthy use of Artificial Intelligence in public administration and business, has launched a new brand identity created by Saint Pirate. The campaign, titled 'Shaping Trust in AI', aims to instill confidence in the utilization of AI and will be disseminated through specialized media and digital platforms. The project emphasizes a balance between high-tech references and a scientific corporate dimension, reflecting the credibility of the AI LAB FDUL team.

Mexico

New: Havas Hoy and Smart Fit Celebrate That the Best Time to Start is Now

Brand: Smart Fit

Campaign: You Are in Your Prime

Source: https://www.adlatina.com/publicidad/nuevo-havas-hoy-y-smart-fit-celebran-que-el-mejor-momento-para-empezar-es-ahora

Goal: To encourage people to start or return to fitness, celebrating that the best time to begin is now.

Claim: You Are in Your Prime

Summary: Havas Hoy has been appointed as the creative agency for Smart Fit in Mexico, launching the campaign 'You Are in Your Prime.' With over a million active users, Smart Fit aims to redefine fitness engagement by focusing on accessibility, innovation, wellness, and personal connection. The campaign highlights that everyone experiences their prime differently and seeks to accompany individuals in their fitness journey. The brand is excited to implement this new communication strategy.

Communication Strategy fitness wellness

Taiwan

Interview with Huang Ding-Ling: Sharpening the Dragon-Slaying Knife into a Weeding Tool

Brand: Sufficiently Good Creative

Campaign: Public Welfare Integration

Source: https://www.brain.com.tw/news/articlecontent?ID=53155&sort=

Goal: To bridge the gap between corporate interests and public welfare organizations

Media: Public relations, communication seminars

Summary: The article discusses how Huang Ding-Ling, founder of Sufficiently Good Creative, acts as a translator between corporations and public welfare organizations. By applying her experience from the corporate sector, she aims to help nonprofits communicate their value more effectively to potential business partners. The campaign focuses on redefining the way public welfare initiatives are presented to address the needs and interests of corporate stakeholders, ultimately fostering long-term partnerships based on mutual understanding.

Communication Strategy Corporate Partnership Public Welfare