Brand Tracker

Welcome to the automated Brand Tracker diaries.

Paraguay

Premiere: Wild Fi Paraguay presents a campaign for Copetrol inspired by the trust of generations

Campaign: Certified by you and your loved ones

Source: https://www.adlatina.com/publicidad/preestreno-wild-fi-paraguay-presenta-una-campaa-para-copetrol-inspirada-en-la-confianza-de-generaciones

Goal: Reinforce brand preference and emotional connection

Claim: Certified by you and your loved ones

Summary: Wild Fi Paraguay launched the campaign 'Certified by you and your loved ones' for Copetrol, focusing on quality as a generational bond that fosters trust among consumers. The campaign aims to shift focus from technology and pricing to emotional connections rooted in family discussions about choices, celebrating the long-term loyalty of customers.

Croatia

Jamie Oliver Seeks Himself, and Life360 Turns His Midlife Crisis into a Microdrama

Brand: Life360

Campaign: Finding Jamie (While He’s Finding Himself)

Source: https://www.media-marketing.com/vijesti/jamie-oliver-trazi-sebe-a-life360-njegovu-krizu-srednjih-godina-pretvara-u-microdramu/

Goal: To explore identity and family connection using wellness practices.

Media: social media

Summary: Jamie Oliver embarks on a journey of self-discovery while his family tracks him using the Life360 app. This unique microdrama series showcases Oliver's exploration of wellness practices and integrates Life360’s location-tracking functionality into the narrative. The project highlights Oliver's connection to the brand, as his family has utilized the app for over a decade, making it central to the storyline.

family connection microdrama self-discovery social media content wellness