Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Westin turns a good night’s sleep into a power move

Brand: Westin Hotels & Resorts

Campaign: Own Your Mornings

Source: https://www.marketing-interactive.com/westin-turns-a-good-nights-sleep-into-a-power-move

Goal: Encourage restorative sleep as a source of energy and preparation.

Claim: Sleep is power.

Media: anthem film, digital, out-of-home (OOH), print executions

Summary: Westin Hotels & Resorts has launched a campaign titled 'Own Your Mornings', created by BBH Singapore, which aims to reframe sleep as a powerful tool for preparing for the day ahead. The campaign highlights the importance of restorative sleep and features Westin's 'Heavenly bed' and other sleep-focused products. It includes a 30-second hero film and shorter clips across various digital and OOH channels, as well as print ads in Japan and India.

New Zealand

Counties Energy and The Y turn sponsorship into award-winning environmental action

Brand: Counties Energy

Campaign: Counties Energy Nature’s Classroom

Source: https://stoppress.co.nz/campaigns/counties-energy-and-the-y-turn-sponsorship-into-award-winning-environmental-action/

Goal: To create genuine long-term impact through environmental education and restoration

Summary: Counties Energy, through its partnership with The Y Camp Adair, has launched the Counties Energy Nature’s Classroom program that has gained national and international recognition for its role in environmental education and restoration efforts at the Te Wairoa River. This initiative aims to engage students in sustainability practices while fostering a connection to the environment and improving local ecosystems.

environmental education restoration sustainability