Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

A ‘Poké Ball-Shaped Hotel’ Where You Can Sleep with Pokémon Has Really Been Built, Limited to 10 Groups of 20 People

Brand: Pokémon

Campaign: Sleepable Poké Ball Hotel

Source: https://www.advertimes.com/20260915/article557348/

Goal: Celebrate the 30th anniversary of Pokémon and promote Pokémon Sleep

Claim: Experience comfortable sleep with your favorite Pokémon in a Poké Ball-shaped hotel

Media: Social media (X)

Summary: Pokémon has collaborated with NOT A HOTEL to create a sleepable Poké Ball-shaped hotel, celebrating the franchise's 30th anniversary and the 3rd anniversary of the Pokémon Sleep app. Located in Tomakomai, Hokkaido, the hotel features a 3-meter diameter Poké Ball with custom circular mattresses, and guests can select Pokémon to enhance their stay. The campaign invites participants to enter a prize draw for a chance to stay at the hotel and offers rewards for all applicants.

Global

Westin turns a good night’s sleep into a power move

Brand: Westin Hotels & Resorts

Campaign: Own Your Mornings

Source: https://www.marketing-interactive.com/westin-turns-a-good-nights-sleep-into-a-power-move

Goal: Encourage restorative sleep as a source of energy and preparation.

Claim: Sleep is power.

Media: anthem film, digital, out-of-home (OOH), print executions

Summary: Westin Hotels & Resorts has launched a campaign titled 'Own Your Mornings', created by BBH Singapore, which aims to reframe sleep as a powerful tool for preparing for the day ahead. The campaign highlights the importance of restorative sleep and features Westin's 'Heavenly bed' and other sleep-focused products. It includes a 30-second hero film and shorter clips across various digital and OOH channels, as well as print ads in Japan and India.

restoration sleep travel wellness