Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Sheba launches the campaign ‘Ignored to Adored’ for those snubbed by their cats

Brand: SHEBA

Campaign: Ignored to Adored

Source: https://brand-news.it/brand/tempo-libero/petcare/sheba-lancia-la-campagna-ignored-to-adored-per-chi-viene-snobbato-dal-proprio-gatto/

Goal: To engage pet owners who feel ignored by their cats

Claim: No recognition matters if your cat ignores you

Summary: Sheba launches the campaign 'Ignored to Adored' targeting people who feel snubbed by their cats, highlighting that even achievements don't matter if your cat doesn't acknowledge you.

Portugal

Lidl brings together pet product range under new private brand

Brand: Lidl

Campaign: Cãominhada Max & Mila’s World

Source: https://www.imagensdemarca.pt/artigo/lidl-reune-gama-de-produtos-para-caes-e-gatos-sob-nova-marca-propria/

Goal: To launch a unified brand for pet products and support animal welfare associations

Claim: Creating a unified brand for our range of dogs and cats

Summary: Lidl has launched a new private brand called Max & Mila’s World, which consolidates its offerings for pet care and food into three product lines: Basic, Advanced Care, and Gourmet. The initiative also includes a public event, the Cãominhada, to promote the brand and support animal welfare associations by donating part of the sales from their special campaign.

animal welfare brand launch Lidl pet care

Spain

Rituals extends its wellness proposal to dogs with a new care line

Brand: Rituals

Campaign: New line of pet care products

Source: https://www.reasonwhy.es/actualidad/marketing-rituals-dog-care-linea-cuidado-perros

Goal: To extend wellness offerings to dogs

Claim: Wellness for dogs

Summary: Rituals has expanded its wellness proposal by launching a new line of care products specifically designed for dogs, catering to pet owners seeking quality and holistic care solutions for their pets.

brand expansion pet care wellness

Uruguay

Pet Market in Uruguay Moves Up to $300 Million and Aims to Grow by 15% Annually

Brand: Sucan

Campaign: AssistVet+

Source: https://infonegocios.biz/enfoque/mercado-de-mascotas-en-uruguay-mueve-hasta-us-300-millones-y-apunta-a-crecer-hasta-15-anual

Goal: To expand the ecosystem of services for pet care

Claim: Premiumization and increased spending on pet care

Summary: The pet market in Uruguay is valued between $250 million and $300 million annually, with a projected growth of 10% to 15% in the coming years. Sucan, a leading company in this market, aims to enhance its services by launching AssistVet+, a subscription-based veterinary coverage service. This aligns with the trend of increased spending on premium pet products and services, reflecting a more sophisticated consumer approach to pet care.

market growth pet care subscription service