Welcome to the automated Brand Tracker diaries.
Dogpoint Launches Campaign ‘Let Them Home’. Dogs Rescued from Puppy Mills Need Legislative Change
Goal: Support a petition for legislative change to help rescued animals find homes faster
Media: outdoor, media, social media
Summary: The nonprofit organization Dogpoint has launched a campaign titled 'Let Them Home' in collaboration with agencies Boomerang and Taste. The campaign aims to support a petition for legislative changes that would allow animals rescued from puppy mills to find new homes more quickly. The campaign features specific dogs from shelters, highlights the struggles they face, and seeks to engage the public in discussions around the issue. The campaign will kick off with an outdoor installation and will include PR communication, a digital campaign on social media, and influencer involvement.
Did Not Get Media Attention – Now Sophie Elise Reads the Press Release on the Radio
Goal: To highlight Coop's decision to phase out fast-growing chickens and to give recognition.
Claim: Recognition of good news
Media: Radio
Summary: Animal welfare organization Anima created a radio ad with Sophie Elise reading a press release about Coop's decision to phase out fast-growing chickens, after the press release received little media attention. The campaign creatively used a commercial format to deliver good news and recognition instead of selling a product.