Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

The Max & Mila’s World Dog Walk

Brand: Lidl

Campaign: Max & Mila’s World Dog Walk

Source: https://www.imagensdemarca.pt/artigo/a-caominhada-do-lidl/

Goal: To celebrate the launch of a new pet food brand and support animal protection associations

Summary: The ‘Max & Mila’s World Dog Walk’ organized by Lidl brought together over 300 families and pets in the Jamor area. The event was aimed at celebrating the new pet food brand and also presented the results of the ‘Pa-Tudo’ solidarity project, which has raised over 270,000 euros distributed to more than 50 animal protection associations, highlighting Lidl's commitment to animal welfare.

Finland

Lehtipiste Distributes Thousands of Free Magazines and Booklets in Kamppi Next Week

Brand: Lehtipiste

Campaign: Sivulöytöjä Event

Source: https://www.markkinointiuutiset.fi/artikkelit/lehtipiste-jakaa-tuhansia-irtonumerolehtia-ja-pokkareita-maksutta-kampissa-ensi-viikolla

Goal: To promote a diverse selection of discontinued magazines and share the joy of reading.

Claim: Good reading material does not lose its value even when it is removed from sale.

Summary: Lehtipiste is organizing the Sivulöytöjä event at the Kamppi shopping center in Helsinki on September 18, where thousands of discontinued magazines and booklets will be distributed for free to passersby. The goal is to familiarize the public with the diverse options available in discontinued magazine sales and to spread the joy of reading. The event will include materials in various languages and encourage visitors to pick up something they might not typically choose.

community event Free magazines reading promotion

UAE

Dubai Mallathon welcomes Yango Yasmina as AI race commentator at Dubai Festival City

Brand: Yango Group

Campaign: Dubai Mallathon

Source: https://campaignme.com/dubai-mallathon-welcomes-yango-yasmina-as-ai-race-commentator-at-dubai-festival-city/

Goal: To demonstrate AI and robotics in community events

Claim: AI can enrich public events and become part of everyday life

Summary: Yango Group integrates its AI and robotics technologies into the Dubai Mallathon, providing an AI race commentator, Yango Yasmina, who guides runners with real-time tips and encouragement, while autonomous delivery robots distribute water and medals, showcasing practical innovations for a smarter community.

AI community event Dubai Mallathon innovation