Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Lehtipiste Distributes Thousands of Free Magazines and Booklets in Kamppi Next Week

Campaign: Sivulöytöjä Event

Source: https://www.markkinointiuutiset.fi/artikkelit/lehtipiste-jakaa-tuhansia-irtonumerolehtia-ja-pokkareita-maksutta-kampissa-ensi-viikolla

Goal: To promote a diverse selection of discontinued magazines and share the joy of reading.

Claim: Good reading material does not lose its value even when it is removed from sale.

Summary: Lehtipiste is organizing the Sivulöytöjä event at the Kamppi shopping center in Helsinki on September 18, where thousands of discontinued magazines and booklets will be distributed for free to passersby. The goal is to familiarize the public with the diverse options available in discontinued magazine sales and to spread the joy of reading. The event will include materials in various languages and encourage visitors to pick up something they might not typically choose.

Portugal

APEL and SUMO launch national campaign to get the Portuguese reading this summer

Brand: Associação Portuguesa de Editores e Livreiros (APEL)

Campaign: This summer, open a book and see the world with different eyes

Source: https://www.imagensdemarca.pt/artigo/apel-e-sumo-lancam-campanha-nacional-para-por-os-portugueses-a-ler-neste-verao/

Goal: Encourage reading among the Portuguese during summer

Claim: This summer, open a book and see the world with different eyes

Media: social media, outdoor advertising, airplane advertising at Algarve beaches

Summary: The Portuguese Association of Publishers and Booksellers (APEL) and the agency SUMO have launched a national campaign inviting people of all ages to integrate reading into their summer vacations. The campaign emphasizes reading as a means to discover new stories and perspectives, aiming to counteract the notion that books and digital media are in opposition. It seeks to promote reading as a national cause, leveraging various media to reach diverse generations across the country.

national initiative reading promotion summer campaign