Welcome to the automated Brand Tracker diaries.
Displaying 1 Campaigns tagged with "media-engagement"
Norway
Did Not Get Media Attention – Now Sophie Elise Reads the Press Release on the Radio
Goal: To highlight Coop's decision to phase out fast-growing chickens and to give recognition.
Claim: Recognition of good news
Media: Radio
Summary: Animal welfare organization Anima created a radio ad with Sophie Elise reading a press release about Coop's decision to phase out fast-growing chickens, after the press release received little media attention. The campaign creatively used a commercial format to deliver good news and recognition instead of selling a product.