Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Walmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks

Brand: Walmart

Campaign: Walmart+ Growth

Source: https://www.adweek.com/commerce/walmart-is-growing-faster-than-ever-as-the-retailer-loads-on-more-perks/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=2

Goal: To grow the subscription service membership base.

Summary: Walmart's monthly subscription service, Walmart+, is witnessing significant growth, with the highest net new memberships recorded in its six-year history. Revenue from global membership fees increased by 17% in the second quarter, highlighting the service's importance as a growth engine for Walmart, which offers various perks including free delivery and streaming subscriptions.

Uruguay

Pet Market in Uruguay Moves Up to $300 Million and Aims to Grow by 15% Annually

Brand: Sucan

Campaign: AssistVet+

Source: https://infonegocios.biz/enfoque/mercado-de-mascotas-en-uruguay-mueve-hasta-us-300-millones-y-apunta-a-crecer-hasta-15-anual

Goal: To expand the ecosystem of services for pet care

Claim: Premiumization and increased spending on pet care

Summary: The pet market in Uruguay is valued between $250 million and $300 million annually, with a projected growth of 10% to 15% in the coming years. Sucan, a leading company in this market, aims to enhance its services by launching AssistVet+, a subscription-based veterinary coverage service. This aligns with the trend of increased spending on premium pet products and services, reflecting a more sophisticated consumer approach to pet care.

market growth pet care subscription service