Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

Love & Green Protects What Matters Most

Brand: Love & Green

Campaign: Love & Green Protects What Matters Most

Source: https://www.cbnews.fr/marques/love-green-protege-ce-qui-compte-vraiment

Goal: To promote the new feminine hygiene product line and communicate the concept of Safe Care.

Claim: Love & Green protects what you hold most dear

Media: Urban displays, social media, in-store promotions

Summary: Love & Green has launched a new campaign for its feminine hygiene line in collaboration with agency BIG Success, emphasizing the importance of self-care and protection through their 100% naturally sourced products. This marks the first outdoor advertising campaign specifically for this product range and will run from September 30 to October 6 in Paris, supported by social media and in-store promotions.

Global

The Era of Wellness: ‘Pink Marshmallow’ (The Test: Kylie Jenner’s Choice for ALO’s New Global Campaign)

Brand: ALO

Campaign: Pink Marshmallow

Source: https://infonegocios.biz/infomiami/la-era-del-bienestar-pink-marshmallow-la-prueba-la-eleccion-de-kylie-jenner-para-la-nueva-campana-global-de-alo-2

Goal: To celebrate self-care and individual moments of wellness.

Claim: Self-care begins by making space for things that are just yours.

Media: Social media

Summary: The campaign features Kylie Jenner and represents ALO's evolution towards a 'phygital' brand ecosystem. It emphasizes the importance of personal moments of wellness in an individual's life.

Kylie Jenner phygital self-care wellness

Japan

Health Land, Haunted House, Curling… A Theme Park-like ‘Drugstore Show’ Proposing ‘Unexpected Connections’ for ‘Kyushin’ in Summer and ‘Ryukakusan’ in Sports

Brand: Shionogi Healthcare

Campaign: Shionogi Healthcare Health Land

Source: https://www.advertimes.com/20260801/article552599/

Goal: To promote self-care through engaging experiences

Claim: Gentle, correct, and enjoyable self-care for everyone

Summary: The 26th JAPAN Drugstore Show, hosted by the Japan Chain Drugstore Association, took place in Tokyo, featuring a wide range of products and services related to drugstores. This year's theme focused on the future of drugstores through self-medication, with over 398 companies exhibiting. Shionogi Healthcare created an immersive booth themed as a health land, incorporating interactive games and performances to engage visitors and promote their brand's message of accessible self-care.

drugstore event healthcare self-care