Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

New Hyundai Campaign Casts Childhood Cancer Survivors As Warriors

Brand: Hyundai

Campaign: Hope on Wheels

Source: https://www.adweek.com/inside-the-brand/new-hyundai-campaign-casts-childhood-cancer-survivors-as-warriors/?itm_source=homepage&itm_medium=health-and-wellness-center&itm_campaign=3

Goal: To support childhood cancer research and patients

Claim: Celebrating the strength and resilience of young cancer patients

Media: NBC, Amazon, paid media channels

Summary: Hyundai has revamped its longstanding Hope on Wheels campaign to focus on childhood cancer survivors, showcasing their warrior spirit through a new ad titled 'Little Warrior.' The campaign aims to celebrate the resilience of young cancer patients and includes initiatives like the distribution of warrior gowns and handprint decals to raise awareness and signal support.

USA

Hyundai Motor America dedicates an epic spot to its initiative against childhood cancer, featuring the voice of Scarlett Johansson

Brand: Hyundai Motor America

Campaign: Little Warrior

Source: https://brand-news.it/brand/automotive/auto/hyundai-motor-america-dedica-uno-spot-epico-alla-sua-iniziativa-per-la-lotta-al-cancro-infantile-con-voce-di-scarlett-johansson/

Goal: Support childhood cancer research

Claim: Transforming hope into action

Media: Advertising, social media, community activations, partnerships, events

Summary: Hyundai Motor America launched a major campaign supporting Hyundai Hope on Wheels, focused on childhood cancer awareness. The centerpiece is the 'Little Warrior' ad featuring a girl battling a giant monster, symbolizing courage and resilience. In collaboration with Brave Gowns, Hyundai is also transforming hospital gowns into 'Warrior Gowns' for children. The campaign will include various media channels and aims to highlight the strength of young cancer fighters while raising awareness for pediatric cancer research.

awareness campaign childhood cancer Hyundai Hope on Wheels

Uruguay

Support through Diamonds throughout Uruguay (Renault joins the solidary races of the Pérez Scremini Foundation)

Brand: Renault

Campaign: Solidarity Races

Source: https://infonegocios.biz/y-ademas/un-apoyo-a-puro-rombo-en-todo-uy-renault-se-suma-a-las-carreras-solidarias-de-la-fundacion-perez-scremini

Goal: To raise awareness and funds for childhood cancer treatment.

Claim: Join the fight against childhood cancer through sports.

Media: RedTickets platform, Abitab stores

Summary: The Pérez Scremini Foundation is organizing solidary races across Uruguay to support children and adolescents with cancer. Renault is sponsoring the event, which aims to gather 16,000 participants over two months to promote personalized treatment for patients. The races include 5K and 10K options, with the first event held on August 30 and the schedule continuing through various locations until November 1.

charity childhood cancer community sports