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Hero & Outlaw Launches Campaign Legends Drive On
Goal: To promote regular medical check-ups among seniors
Claim: Driving assessments are not an end, but a strategy to stay safely behind the wheel
Media: Traditional media mix, digital advertising, social networks, printed materials, collaboration with industry events
Summary: The communication agency Hero & Outlaw has launched an awareness campaign titled 'Legends Drive On', which focuses on senior driving. It presents regular medical checkups not as a threat to driving licenses but as a supportive step to help seniors drive safely. The campaign addresses that health assessments don't necessarily imply an end to driving and features various individual solutions that can allow seniors to maintain mobility while enhancing road safety. The campaign, presented by Václav Knop, includes digital and social media components and directs audiences to its informational website.