Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

Quit reveals biggest rebrand in 40 years as Australia’s nicotine landscape evolves

Brand: Quit

Campaign: Rebrand

Source: https://mumbrella.com.au/quit-reveals-biggest-rebrand-in-40-years-as-australias-nicotine-landscape-evolves-941626

Goal: To reposition Quit for a new nicotine landscape

Claim: Adapting to nicotine’s new frontier

Summary: Quit, an anti-smoking organization, has undergone its biggest rebrand in over 40 years to address the shifting nicotine landscape marked by the rise of vaping and nicotine pouches. The rebrand, developed by Nature and Studio Binocular, aims to maintain recognition of its established identity while appealing to a new generation. The changes reflect Quit's transition from a state program to a national cessation organization.

France

Havas Paris fights against drug facilitation

Brand: M’endors pas

Campaign: First National Awareness Campaign Against Drug Facilitation

Source: https://www.cbnews.fr/creation/havas-paris-lutte-contre-soumission-chimique

Goal: To raise awareness about drug facilitation and its impact on victims.

Claim: There are crimes that we cannot tell because we do not remember.

Media: Television, press, social media, billboards

Summary: The association M'endors pas, founded by Caroline Darian, has launched the first national awareness campaign against drug facilitation, featuring her mother Gisèle Pelicot. This campaign aims to inform people about drug facilitation, a public health crisis. The message is to investigate any doubts regarding such incidents, emphasizing that lack of memory does not mean lack of evidence. The campaign will run until October 18 across various media channels.

awareness campaign Drug Facilitation public health

France

Metro Bank Opens Anti-Heatwave Spaces

Brand: Metro Bank

Campaign: Anti-Heatwave Spaces

Source: https://www.mm.be/news-fr-93569-metro-bank-ouvre-des-espaces-anti-canicule-by-focalys

Goal: To provide relief from heatwave conditions

Summary: Metro Bank has opened cooling spaces to help the public cope with extreme heat conditions during summer. This initiative aims to provide a safe and comfortable environment for individuals to avoid heat-related health issues.

cooling initiative Metro Bank public health

Japan

Japan’s Heat is ‘On Another Level’: ‘Loose Pants’ Winds and Why Experts Say ‘Global Warming Targets Japan’

Brand: Lotte

Campaign: Heat Wave Measures Project

Source: https://www.advertimes.com/20260724/article551656/

Goal: To provide solutions for coping with extreme heat in urban areas

Claim: Global warming targets Japan

Media: Public events and urban installations

Summary: In response to extreme heat conditions, Lotte has launched a campaign to establish 'cool spots' in urban areas such as parks and public squares. This initiative aims to improve the environment for people affected by prolonged high temperatures, underscoring the challenges posed by climate change, which is increasingly affecting Japan.

cool spots global warming public health urban heat