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Displaying 1 Campaigns tagged with "cool-spots"
Japan
Japan’s Heat is ‘On Another Level’: ‘Loose Pants’ Winds and Why Experts Say ‘Global Warming Targets Japan’
Source: https://www.advertimes.com/20260724/article551656/
Goal: To provide solutions for coping with extreme heat in urban areas
Claim: Global warming targets Japan
Media: Public events and urban installations
Summary: In response to extreme heat conditions, Lotte has launched a campaign to establish 'cool spots' in urban areas such as parks and public squares. This initiative aims to improve the environment for people affected by prolonged high temperatures, underscoring the challenges posed by climate change, which is increasingly affecting Japan.