Metro Trains

Comments off | By · July 30, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Global

‘Emotion is Everything’ – Digital Day Out Wrap-Up

Brand: Metro Trains
Campaign: Dumb Ways to Die

Source: https://stoppress.co.nz/news/emotion-is-everything-digital-day-out-wrap-up/

Goal: To raise awareness about train safety and reduce accidents

Claim: Emotion is everything

Media: Video

Summary: The article discusses the Marketing Association’s Digital Day Out, highlighting two major campaigns by John Mescall: 'Dumb Ways to Die' for Metro Trains, aimed at reducing train-related accidents through emotional engagement, and 'Fearless Girl,' which challenges corporate patriarchal norms. Mescall emphasizes the importance of emotion in marketing to drive impactful results.

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digital marketing Emotional Engagement Public Safety
Published: July 30, 2026
Tracked Brands
Metro Trains (1)
Brand
Metro Trains Campaign: Dumb Ways to Die Source: https://stoppress.co.nz/news/emotion-is-everything-digital-day-out-wrap-up/ Goal: To raise awareness about train safety and reduce accidents Claim: Emotion is...