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Source: https://stoppress.co.nz/news/emotion-is-everything-digital-day-out-wrap-up/

Goal: To raise awareness about train safety and reduce accidents

Claim: Emotion is everything

Media: Video

Summary: The article discusses the Marketing Association’s Digital Day Out, highlighting two major campaigns by John Mescall: 'Dumb Ways to Die' for Metro Trains, aimed at reducing train-related accidents through emotional engagement, and 'Fearless Girl,' which challenges corporate patriarchal norms. Mescall emphasizes the importance of emotion in marketing to drive impactful results.