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United Kingdom

Flood Re Brings The Living Room to the Streets of Britain

Brand: Flood Re

Campaign: The Living Room

Source: https://www.media-marketing.com/vijesti/flood-re-je-dnevnu-sobu-izveo-na-britanske-ulice/

Goal: Shift the conversation from insurance and repairs to proactive home protection.

Media: Digital EcoVan animation

Summary: Flood Re launched The Living Room campaign, featuring a 40-second animation on the largest digital EcoVan in the UK, taking it to areas affected by floods. The campaign is part of the Flood ReThink initiative, aiming to raise awareness about flood risks without using dramatic visual disaster imagery. Instead, it creatively depicts a familiar living room environment, highlighting the ongoing risk of flooding to over 6.3 million properties in England. The campaign toured areas including Manchester and Gloucester.