Campaign Diaries
Displaying 4 Campaigns for this Brand.
New Zealand
Auckland Transport and Thompson Spencer celebrate CRL opening
Brand: Auckland Transport
Campaign: All aboard
Source: https://stoppress.co.nz/campaigns/auckland-transport-and-thompson-spencer-celebrate-crl-opening/
Goal: To celebrate the opening of the City Rail Link and promote community connectivity.
Claim: All aboard
Media: large-format dynamic digital billboards
Summary: Auckland Transport and Thompson Spencer launched the 'All aboard' campaign to celebrate the opening of the City Rail Link on September 13. The campaign showcased 10 groups of Aucklanders over 10 days, highlighting the communities connected by the new rail network and emphasizing the impact of the infrastructure on daily life in Auckland.
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Published: September 19, 2026
🔒 Analysis Members Only
New Zealand
City Rail Link meets New Zealand Fashion Week in new Thompson Spencer campaign
Brand: Auckland Transport
Campaign: Auckland in style. Tāmaki Makaurau in motion
Goal: Showcase public transport as a stylish way to move around Auckland
Claim: The City Rail Link is about connecting people to the best of Auckland
Media: YouTube, Meta, TikTok
Summary: Auckland Transport and Thompson Spencer have launched a campaign for New Zealand Fashion Week, showcasing public transport as a stylish and convenient way to navigate the city. The initiative features models transitioning from everyday commuters to runway icons, promoting the newly developed Te Waihorotiu Station and celebrating NZFW’s 25th anniversary. The campaign emphasizes the role of the City Rail Link in connecting Aucklanders to cultural events.
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Published: August 20, 2026
🔒 Analysis Members Only
New Zealand
Auckland Transport launches new rail level crossing safety campaign
Brand: Auckland Transport
Campaign: Danger Zone
Goal: To remind Aucklanders to stop, look, and listen before crossing rail tracks.
Claim: Be aware of the 'Danger zone' at level crossings.
Media: Posters, street furniture, train interiors, pavement decals, social media, community engagement activities
Summary: Auckland Transport's new 'Danger zone' campaign, created by their in-house agency Creative@AT, aims to raise rail level crossing safety awareness using engaging children-inspired monsters. The campaign emphasizes the need for cautious behavior at rail crossings, targeting various commuters and local communities as train services increase.
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Published: August 19, 2026
🔒 Analysis Members Only
New Zealand
Auckland Transport maps out City Rail Link campaign
Brand: Auckland Transport
Campaign: The map moment
Source: https://stoppress.co.nz/campaigns/auckland-transport-maps-out-city-rail-link-campaign/
Goal: Increase awareness and understanding of the City Rail Link's impact on travel in Auckland
Claim: Bringing you closer
Media: billboards, bus shelters, mall hoardings, digital, social, video, and a fully wrapped bus
Summary: Auckland Transport has launched 'The map moment', a campaign aimed at increasing awareness and understanding of the City Rail Link, highlighting its transformative impact on travel and connectivity in Auckland through a reimagined rail network map.
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