Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Auckland Transport and Thompson Spencer celebrate CRL opening

Brand: Auckland Transport

Campaign: All aboard

Source: https://stoppress.co.nz/campaigns/auckland-transport-and-thompson-spencer-celebrate-crl-opening/

Goal: To celebrate the opening of the City Rail Link and promote community connectivity.

Claim: All aboard

Media: large-format dynamic digital billboards

Summary: Auckland Transport and Thompson Spencer launched the 'All aboard' campaign to celebrate the opening of the City Rail Link on September 13. The campaign showcased 10 groups of Aucklanders over 10 days, highlighting the communities connected by the new rail network and emphasizing the impact of the infrastructure on daily life in Auckland.

Sweden

Boliden and ABB Launch Campaign for Cable Cabinets

Brand: Boliden and ABB

Campaign: Something to lean on

Source: https://www.resume.se/marknadsforing/kampanj/boliden-och-abb-hyllar-kabelskap-obesjungen-hjalte/

Goal: To give a voice to an essential, often overlooked element of society while showcasing the industry's role in climate transition.

Claim: What would a cable cabinet say if it could talk?

Media: Digital channels and outdoor advertising in the subway in Stockholm

Summary: Boliden and ABB have launched a campaign that personifies cable cabinets, making them a focal point for life's moments, big and small. The campaign features a humorous, anthropomorphized cable cabinet in various everyday situations, aiming to highlight the importance of these often-unseen elements in our lives and the role of the industry in climate change initiatives. The campaign emphasizes that ABB's cable cabinets are protected by Boliden's 'Low-Carbon Zinc', which has a lower ecological footprint.

advertising campaign climate action humor infrastructure

Uruguay

BSE Strengthens Its Presence in the North

Brand: Banco de Seguros del Estado

Campaign: New Branch Opening in Tacuarembó

Source: https://infonegocios.biz/plus/el-bse-refuerza-su-presencia-en-el-norte-inauguro-una-nueva-sucursal-en-tacuarembo-con-instalaciones-mas-amplias-y-modernas

Goal: Enhance customer service and presence in rural areas.

Summary: Banco de Seguros del Estado has opened a new branch in Tacuarembó as part of its strategy to strengthen its customer service network in rural areas. The new location features modern facilities aimed at improving the user experience for those seeking bank services. This initiative reflects the bank's ongoing investment in infrastructure to better serve its clients throughout Uruguay.

banking customer service infrastructure