Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Training Campus: Worten reinforces training and collaboration to improve customer service

Brand: Worten

Campaign: Training Campus

Source: https://www.imagensdemarca.pt/artigo/training-campus-worten-reforca-formacao-e-colaboracao-para-melhorar-o-servico-ao-cliente/

Goal: To enhance the skills of employees for better customer service.

Claim: Investing in employee development for continuous learning.

Summary: Worten's Training Campus is an important event that brings together employees from across the country to share knowledge and prepare for challenges in the tech retail sector. Now in its 21st edition, the initiative focuses on enhancing employee skills to provide specialized advice and improve customer service, while fostering teamwork and collaboration. It emphasizes the strategic development of personnel as a key investment for the brand's growth and commitment to continuous learning.

Uruguay

BSE Strengthens Its Presence in the North

Brand: Banco de Seguros del Estado

Campaign: New Branch Opening in Tacuarembó

Source: https://infonegocios.biz/plus/el-bse-refuerza-su-presencia-en-el-norte-inauguro-una-nueva-sucursal-en-tacuarembo-con-instalaciones-mas-amplias-y-modernas

Goal: Enhance customer service and presence in rural areas.

Summary: Banco de Seguros del Estado has opened a new branch in Tacuarembó as part of its strategy to strengthen its customer service network in rural areas. The new location features modern facilities aimed at improving the user experience for those seeking bank services. This initiative reflects the bank's ongoing investment in infrastructure to better serve its clients throughout Uruguay.

banking customer service infrastructure

Norway

Lendo Continues Parrot Concept in New Advertising Campaign About Switching Banks

Brand: Lendo

Campaign: Lendo Parrot Campaign

Source: https://www.kampanje.com/reklame/lendo-sender-papegoyen-for-a-dumpe-banken/1015676

Goal: Encourage customers to switch banks using Lendo's services

Claim: Lendo can do the job for you

Media: New films

Summary: Lendo is continuing its parrot concept with a new advertising campaign featuring the Lendo parrot engaging in conversations about switching banks. The campaign aims to address the common reluctance people have in approaching their banks for better rates, promoting Lendo's service of comparing offers from multiple banks at no cost. The new films showcase the parrot's personality and charm as it helps customers tackle uncomfortable discussions with their banks.

advertising banking customer service