Brand Tracker

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Sweden

Boliden and ABB Launch Campaign for Cable Cabinets

Campaign: Something to lean on

Source: https://www.resume.se/marknadsforing/kampanj/boliden-och-abb-hyllar-kabelskap-obesjungen-hjalte/

Goal: To give a voice to an essential, often overlooked element of society while showcasing the industry's role in climate transition.

Claim: What would a cable cabinet say if it could talk?

Media: Digital channels and outdoor advertising in the subway in Stockholm

Summary: Boliden and ABB have launched a campaign that personifies cable cabinets, making them a focal point for life's moments, big and small. The campaign features a humorous, anthropomorphized cable cabinet in various everyday situations, aiming to highlight the importance of these often-unseen elements in our lives and the role of the industry in climate change initiatives. The campaign emphasizes that ABB's cable cabinets are protected by Boliden's 'Low-Carbon Zinc', which has a lower ecological footprint.