Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

From Trattorias to Everyday Problems

Brand: Canva

Campaign: Wild Design – Chapter II

Source: https://www.media-marketing.com/vijesti/od-trattorije-do-svakodnevnih-problema/

Goal: Show how design tools can be applied in everyday life

Claim: Good design does not require professional experience

Media: Social media content, flyers, video editing, print materials

Summary: The article discusses Canva and DUDE Milan's continuation of the Wild Design campaign, featuring the character Picci1, who demonstrates how design can be applicable in daily life tasks beyond professional branding. The campaign showcases various uses of Canva while emphasizing that good design can be achieved without professional skills. The production involves traditional stop-motion animation, highlighting the detailed craftsmanship behind the design.

Global

The short film of Disney World’s World Princess Week gives a new twist to ‘happily ever after’

Brand: Disney

Campaign: Create Your World

Source: https://www.adlatina.com/publicidad/el-corto-de-la-semana-mundial-de-las-princesas-de-disney-world-le-da-un-nuevo-giro-al-felices-para-siempre

Goal: Celebrate the longevity of childhood imagination and friendship inspired by Disney princesses

Claim: Once a princess, always a princess

Media: Disney+, YouTube

Summary: Disney's World Princess Week features a short film titled 'Once a princess, always a princess', directed by Alex Prager, illustrating how childhood passions can accompany fans into adulthood and parenthood. The story follows two girls who bond over their love for Disney princesses, transforming their everyday adventures into imaginative worlds. The film emphasizes traditional filmmaking techniques, showcasing elaborate sets inspired by Disney films and features an original score recorded with an orchestra.

Animation children's imagination Disney friendship

Japan

ChiiKawa Movie x Official ‘Bonbon Drop’ Voices on ‘Content Supremacy’ and Unstoppable ‘Bonbon Drop Seal’ Production Heat

Brand: Chiikawa

Campaign: Bonbon Drop Seal Distribution

Source: https://www.advertimes.com/20260803/article552797/

Goal: To promote the film and increase audience engagement.

Claim: Exclusive Bonbon Drop Seals available.

Media: Social media (X/Twitter), film distribution venues.

Summary: The article announces the distribution of the popular 'Bonbon Drop Seal' as the second item for moviegoers of 'ChiiKawa: Secrets of the Island of Mermaids'. Starting August 8, the seals will be offered in limited quantities at select screening locations. The high demand for these collectibles has led the manufacturer to increase production by 3 to 4 times, yet they remain in short supply. The seals feature beloved characters and themes from the film, and efforts have been made to ensure fair distribution to attendees.

Animation collectibles Film Promotion Japan