Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Gloom for Home Sharing, Light for Car Camping: Zero Complaints from Parking Lot Rentals as Hotel Prices Soar

Brand: Lawson

Campaign: Convenience Store RV Park

Source: https://www.advertimes.com/20260924/article558248/

Goal: To establish comfortable car camping locations within convenience store parking lots.

Claim: A place where you can comfortably and safely camp in your vehicle.

Summary: Lawson has launched a pilot project for 'Convenience Store RV Parks' in partnership with the Japan RV Association and Glory to utilize their store parking lots for car camping. This initiative addresses the rising accommodation costs in hotels and the increasing demand for camping due to travel style changes, establishing a setting with required amenities like restrooms and electricity for car campers.

Japan

What are the barriers that troubled senior Chinese manufacturers regarding foldable smartphones? Can the ‘iPhone Duo’ conquer the Japanese ‘penalty point’ approach?

Brand: Apple

Campaign: iPhone Duo Launch

Source: https://www.advertimes.com/20260911/article557237/

Goal: Introduce the first foldable iPhone

Summary: Apple announced its first foldable iPhone, the iPhone Duo, on September 9, priced from 364,800 yen and set to release on October 23. The announcement highlights the challenges and competition in the foldable smartphone market, particularly in Japan, where consumer confidence and purchasing intent remain cautious due to concerns over price and durability. Despite high recognition of foldable smartphones among consumers, the actual intent to purchase is significantly lower, mainly due to worries about their longevity and high costs.

Apple consumer behavior foldable smartphones iPhone Duo Japan

Japan

From ‘Too Scary’ to Children’s Dreams: The ‘NO MORE Movie Thief’ Evolved into a Popular Character Collaborating with Hollywood Works

Brand: NO MORE映画泥棒

Campaign: NO MORE映画泥棒

Source: https://www.advertimes.com/20260901/article556080/

Goal: Prevent illegal filming in theaters and promote film culture

Claim: No more movie theft

Media: Campaign video in theaters

Summary: The 'NO MORE映画泥棒' campaign has been revitalized after six years, targeting the prevention of illegal filming in cinemas, particularly focusing on smartphones. It highlights the cultural differences around filming in theaters by foreign tourists unaware of Japanese laws. The campaign, initiated in 2007, features a character known as 'Camera Man' to symbolize film piracy, and has evolved into a popular character collaborating with various franchises. The ongoing campaign aims to inform the public about the legal repercussions of film piracy.

campaign cultural awareness film piracy Japan

Japan

ChiiKawa Movie x Official ‘Bonbon Drop’ Voices on ‘Content Supremacy’ and Unstoppable ‘Bonbon Drop Seal’ Production Heat

Brand: Chiikawa

Campaign: Bonbon Drop Seal Distribution

Source: https://www.advertimes.com/20260803/article552797/

Goal: To promote the film and increase audience engagement.

Claim: Exclusive Bonbon Drop Seals available.

Media: Social media (X/Twitter), film distribution venues.

Summary: The article announces the distribution of the popular 'Bonbon Drop Seal' as the second item for moviegoers of 'ChiiKawa: Secrets of the Island of Mermaids'. Starting August 8, the seals will be offered in limited quantities at select screening locations. The high demand for these collectibles has led the manufacturer to increase production by 3 to 4 times, yet they remain in short supply. The seals feature beloved characters and themes from the film, and efforts have been made to ensure fair distribution to attendees.

Animation collectibles Film Promotion Japan