Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

New Apple CEO showcases iPhone Duo on the red carpet and ‘Widow’s Bay’ shines at the Emmy Awards

Brand: Apple

Campaign: Widow’s Bay Promotion

Source: https://www.imagensdemarca.pt/artigo/novo-ceo-da-apple-exibe-iphone-duo-na-passadeira-vermelha-e-andquotwidows-bayandquot-brilha-na-noite-dos-emmys/

Goal: Promote Apple TV+ series and new iPhone Duo

Claim: Apple leads the Emmy Awards night

Media: event appearances, television awards

Summary: At the 78th Emmy Awards, Apple made headlines with the public debut of the new iPhone Duo by CEO John Ternus, and its streaming platform Apple TV+ showcased its successful series, Widow's Bay, which won 14 awards out of 19 nominations.

Japan

What are the barriers that troubled senior Chinese manufacturers regarding foldable smartphones? Can the ‘iPhone Duo’ conquer the Japanese ‘penalty point’ approach?

Brand: Apple

Campaign: iPhone Duo Launch

Source: https://www.advertimes.com/20260911/article557237/

Goal: Introduce the first foldable iPhone

Summary: Apple announced its first foldable iPhone, the iPhone Duo, on September 9, priced from 364,800 yen and set to release on October 23. The announcement highlights the challenges and competition in the foldable smartphone market, particularly in Japan, where consumer confidence and purchasing intent remain cautious due to concerns over price and durability. Despite high recognition of foldable smartphones among consumers, the actual intent to purchase is significantly lower, mainly due to worries about their longevity and high costs.

Apple consumer behavior foldable smartphones iPhone Duo Japan

USA

What special guests did Apple have at the event? (How was the handover between Cook and Ternus?)

Brand: Apple

Campaign: iPhone Duo Launch Event

Source: https://infonegocios.biz/infomiami/que-invitados-especiales-tuvo-el-evento-de-apple-como-fue-el-paso-de-mando-entre-cook-y-ternus-2

Goal: Showcase the new iPhone Duo

Media: Event Presentation

Summary: The article highlights the special guests at the Apple event on September 9, 2026, where the new iPhone Duo was introduced. Notable attendees included content creator iShowSpeed and Colombian singer Feid, who were among the first to experience the new foldable device. The article emphasizes Apple's tradition of creating cultural connections through its product launches.

Apple event presentation iPhone Duo product launch