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Japan

From ‘Too Scary’ to Children’s Dreams: The ‘NO MORE Movie Thief’ Evolved into a Popular Character Collaborating with Hollywood Works

Brand: NO MORE映画泥棒

Campaign: NO MORE映画泥棒

Source: https://www.advertimes.com/20260901/article556080/

Goal: Prevent illegal filming in theaters and promote film culture

Claim: No more movie theft

Media: Campaign video in theaters

Summary: The 'NO MORE映画泥棒' campaign has been revitalized after six years, targeting the prevention of illegal filming in cinemas, particularly focusing on smartphones. It highlights the cultural differences around filming in theaters by foreign tourists unaware of Japanese laws. The campaign, initiated in 2007, features a character known as 'Camera Man' to symbolize film piracy, and has evolved into a popular character collaborating with various franchises. The ongoing campaign aims to inform the public about the legal repercussions of film piracy.