Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Phantom Billstickers sends diver plunging through billboard for Whalefall film release

Campaign: Whalefall film release installation

Source: https://stoppress.co.nz/news/media/phantom-billstickers-sends-a-diver-through-a-billboard-to-mark-film-whalefalls-release/

Goal: To create an engaging and memorable outdoor installation for the film release

Claim: Hold your breath

Media: Outdoor installation

Summary: To promote the release of the survival thriller Whalefall, Phantom Billstickers created a striking 3D installation featuring a diver breaking through billboards, designed to captivate audiences and reflect the film's themes of entrapment.

Croatia

If We Chose Our Vacation Based on TikTok, We Would Go to Veli Lošinj This Year

Brand: Netflix

Campaign: The Last House on Sunset Boulevard Promotion

Source: https://www.marketingmagazin.si/aktualno/novice/11870/ce-bi-dopust-izbirali-po-tiktoku-bi-letos-sli-na-veli-losinj/novice

Goal: Promote the film through immersive experience

Media: outdoor advertising

Summary: Netflix created a living room scene as a promotional setup for the film 'The Last House on Sunset Boulevard', turning traditional outdoor advertising into a film scene to engage the audience.

Film Promotion outdoor advertising

Croatia

Hitrice – Marketing Magazine

Brand: Netflix

Campaign: The Last House on Sunset Boulevard Promotion

Source: https://www.marketingmagazin.si/aktualno/novice/11896/hitrice/novice

Goal: Promote a film

Media: Outdoor advertising

Summary: Netflix created a living room set as part of the promotion for the film 'The Last House on Sunset Boulevard,' transforming traditional outdoor advertising into a scene from the movie.

Film Promotion outdoor advertising

Global

Overload with AI Content: Why Quantity Kills Efficiency

Brand: Netflix

Campaign: The Last House on Sunset Boulevard

Source: https://www.marketingmagazin.si/ai-tech/ai/11846/preobremenitev-z-ui-vsebino-zakaj-kolicina-ubija-ucinkovitost/novice

Goal: Promote the film

Media: Live installations and outdoor advertising

Summary: Netflix transformed classical outdoor advertising into a scene from the film 'The Last House on Sunset Boulevard' by setting up a living room installation. This creative approach aims to attract the audience's attention to the film.

creative advertising Film Promotion

Global

Darja Teržan: ‘I believe that marketing is a key driving force in companies’

Brand: Netflix

Campaign: The Last House on Sunset Boulevard Promotion

Source: https://www.marketingmagazin.si/kolummne-intervjuji/intervjuji/11875/darja-terzan-verjamem-da-je-marketing-kljucna-gonilna-sila-v-podjetju/novice

Goal: Promote the film

Media: Traditional outdoor advertising

Summary: Netflix promoted the film 'The Last House on Sunset Boulevard' by creating a living room scene with a live occupant, transforming traditional outdoor advertising into a scene from the movie.

Film Promotion outdoor advertising

Madwise from Digital to OOH

Brand: Netflix

Campaign: The Last House on Sunset Boulevard

Source: https://www.marketingmagazin.si/opazeno/opazili-smo/11897/madwise-iz-digitala-v-ooh/novice

Goal: promote the film

Media: outdoor advertising

Summary: Netflix created a living room set piece with an actor to promote the film The Last House on Sunset Boulevard, transforming traditional outdoor advertising into a scene from the movie.

Film Promotion outdoor advertising

Croatia

Netflix Locked a Person in an ‘Ad’ for Three Days

Brand: Netflix

Campaign: The Last House on Sunset Boulevard Promotion

Source: https://www.marketingmagazin.si/aktualno/novice/11899/netflix-je-cloveka-za-tri-dni-zaprl-v-oglas/novice

Goal: Promote the film

Media: Outdoor advertising

Summary: Netflix created a living room with a resident to promote the film 'The Last House on Sunset Boulevard', transforming conventional outdoor advertising into a scene from the film.

Film Promotion outdoor advertising

Japan

ChiiKawa Movie x Official ‘Bonbon Drop’ Voices on ‘Content Supremacy’ and Unstoppable ‘Bonbon Drop Seal’ Production Heat

Brand: Chiikawa

Campaign: Bonbon Drop Seal Distribution

Source: https://www.advertimes.com/20260803/article552797/

Goal: To promote the film and increase audience engagement.

Claim: Exclusive Bonbon Drop Seals available.

Media: Social media (X/Twitter), film distribution venues.

Summary: The article announces the distribution of the popular 'Bonbon Drop Seal' as the second item for moviegoers of 'ChiiKawa: Secrets of the Island of Mermaids'. Starting August 8, the seals will be offered in limited quantities at select screening locations. The high demand for these collectibles has led the manufacturer to increase production by 3 to 4 times, yet they remain in short supply. The seals feature beloved characters and themes from the film, and efforts have been made to ensure fair distribution to attendees.

Animation collectibles Film Promotion Japan