Welcome to the automated Brand Tracker diaries.
Carob Awards: The Gold Winners of the Design & Illustration Category
Source: https://inbusinessnews.reporter.com.cy/article/480337
Goal: To promote the Ray-Ban brand through creative design.
Summary: The Carob Awards recently recognized Stelios Papageorgiou with a Gold Carob for the European Mobility Week Limassol 2025 campaign in collaboration with the Municipality of Limassol, and for the 'Typo dans ma tête' project for Ray-Ban produced by 357 Media. A. Appios Communications Limited also won a gold award for a bilingual catalog of the 'Sector 2: Nicosia, 1963–2025' exhibition at the Leventis Municipal Museum. The awards continue to honor excellence in design and provide a platform for top creative talents.
ADC Opens Applications for the 106th Edition with the Campaign ‘In Search of What’s Next’
Goal: To invite submissions for the 106th edition of the ADC Annual Awards
Summary: The ADC Annual Awards has launched its 106th edition with the campaign 'In Search of What’s Next', developed by DixonBaxi. The campaign creatively reinterprets the iconic ADC cube, emphasizing the evolution of creative ideas. The campaign seeks to inspire submissions of innovative and unconventional works, which will be judged by a panel led by Brian Collins.
The Vienna Tourist Board presents ‘The Vienna Template’ to tell the story of its Design Week.
Goal: Engage designers and creatives with Vienna's modernism and design heritage
Claim: Offering designers a culturally rich and distinctive visual language
Media: Digital guide and social media
Summary: The Vienna Tourist Board has launched 'The Vienna Template' designed by Jung von Matt Donau for the Vienna Design Week, aimed at engaging designers and creatives from various countries through a digital guide that highlights Vienna's modernism, using iconic design elements from notable artists.
Design Can Hurt with Lars Larsen
Source: https://bureaubiz.dk/design-kan-goere-ondt-med-lars-larsen/
Goal: To explore new design approaches.
Summary: The article discusses Lars Holme Larsen, a designer who explores new avenues in design, focusing on a slower, more analog process. He emphasizes the importance of creating a work life that accommodates both people and ideas and reflects on the process of finding and building one's true ambitions.
Luna – TBWA designed the umbrella image of the new series Trezor
Summary: The article discusses the overarching design created by TBWA for the new series 'Trezor'.
Volvo Updates 40 Series with More Technology, Safety, and Artificial Intelligence
Goal: To promote the newly upgraded XC40, EX40, and EC40 models with enhanced technology and safety features.
Claim: The best versions ever of these popular models.
Summary: Volvo Cars is launching an updated version of its popular XC40, EX40, and EC40 models featuring a new design, advanced safety technologies, and an enhanced digital experience with Google Gemini. The new models, available for order in Portugal next week, emphasize safety, technology, and design while incorporating a new software platform and more driver assistance features to ensure a safer driving experience.
From Trattorias to Everyday Problems
Source: https://www.media-marketing.com/vijesti/od-trattorije-do-svakodnevnih-problema/
Goal: Show how design tools can be applied in everyday life
Claim: Good design does not require professional experience
Media: Social media content, flyers, video editing, print materials
Summary: The article discusses Canva and DUDE Milan's continuation of the Wild Design campaign, featuring the character Picci1, who demonstrates how design can be applicable in daily life tasks beyond professional branding. The campaign showcases various uses of Canva while emphasizing that good design can be achieved without professional skills. The production involves traditional stop-motion animation, highlighting the detailed craftsmanship behind the design.
Mitsubishi Chemical Exhibits Material Installation Recognized in Milan: Exploring ‘Design to Rediscover Materials’
Source: https://www.advertimes.com/20260821/article554422/
Goal: To redefine the cultural significance of materials and promote corporate culture transformation
Media: Exhibition
Summary: Mitsubishi Chemical, in collaboration with design studio POETIC CURIOSITY, is holding an exhibition titled 'Curious Matters – Design to Rediscover Materials' from September 2 to September 12 at GOOD DESIGN Marunouchi in Tokyo. This exhibition showcases materials that won special recognition at the Milan Design Week, where approximately 58,000 visitors attended. The project presents innovative materials including bioengineering plastic DURABIO™, structural color film, and recyclable polyethylene, aimed at provoking curiosity and exploring new possibilities and emotional expressions of materials.
New: Gut Design Buenos Aires developed the new visual identity of arteba together with Urban Grupo
Goal: To represent a visual identity for a year-round institution connecting various art community members
Summary: As part of its 35th anniversary, arteba is renewing its visual identity with the help of Gut Design Buenos Aires and under the strategic direction of Urban Grupo. The new identity reflects the vibrant spirit of Latin America and is designed to grow with the institution, encompassing various initiatives and maintaining a flexible, bold, and contemporary visual system.
The DNA of ‘The point of view is sharp, isn’t it?’ does not die: What is the ‘design-first’ strategy to accelerate ‘Sharp-ness’ after nearly 10 years of management crisis?
Source: https://www.advertimes.com/20260818/article554100/
Goal: To regain Sharp's design identity and emphasize emotional value in home appliances
Claim: The point of view is sharp, isn't it?
Summary: Sharp, a major electronics manufacturer, is attempting to reclaim its unique design identity and emphasize the emotional value in its products through a design exhibition, after facing a decline in business since 2011. The exhibition, which started on August 17, showcases proposals from young designers, and aims to re-establish Sharp's presence in the market by highlighting creativity in home appliance design.
The Behind the Scenes of TBWA’s New Global Identity
Source: https://www.adlatina.com/publicidad/el-detras-de-escena-de-la-nueva-identidad-global-de-tbwa
Goal: To express TBWA's history in a way that adapts to the future
Claim: Design is one of the most strategic forces for building distinctive brands
Media: Social media
Summary: The article discusses the creative process and significance of design in TBWA's new global identity, emphasizing that it does not abandon the company's history but instead expresses it in a future-ready manner. The identity was created by DXD, highlighting that design is crucial for brand differentiation in a complex market and showcasing TBWA's philosophy of Design by Disruption as applied to itself. The article also features insights from key design leaders about the importance of a distinctive visual system for brand recognition.
What Was the Painful Word That Troubled Sharp’s TV Designer?
Source: https://www.advertimes.com/20260817/article553995/
Goal: To showcase the value of design in consumer electronics
Claim: There are secrets in that gaze.
Media: Exhibition
Summary: Sharp is hosting an exhibition titled 'Sharp Design Eye Exhibition' from August 17 to 28, focusing on the design of its products, including washing machines, TVs, dryers, toasters, and vacuum cleaners. This is the first design-centric exhibition in over 30 years. The exhibition aims to directly show consumers the value of design, which is often difficult to convey during regular product releases. Designers have focused on both functional and emotional aspects of product design, seeking to communicate the inspiration behind their creations effectively.
Is it ‘Instagzam’? What Instagram’s Redesign Reveals About the Future of Phygital Branding (Are You Rethinking Your Brand?)
Goal: To update the brand's cultural code without losing recognition
Media: Social Media
Summary: The recent Instagram redesign, described by Adam Mosseri as a return to original 'typographic simplicity', has sparked a viral phenomenon where users read the brand as 'Instagzam'. This change is part of a larger trend where big tech companies are simplifying their branding for better readability and user experience. Despite initial backlash, brands tend to maintain these changes as they aim to update their cultural relevance. The redesign also allows for real-time cultural testing through audience engagement without the need for paid focus groups.
Tbwa New Visual Identity that Summarizes the Community of the Network
Goal: To create a distinctive visual language for immediate brand recognition
Claim: A great design that people can see and feel
Summary: Tbwa has launched a new visual identity designed by its internal unit DXD, emphasizing what is termed the 'Visual brand soul' to help audiences recognize the brand at first glance. The update introduces new visual elements, including hand-drawn iconography and a new color called Analog, alongside a characteristic Serif font. The design aims to balance global coherence with local relevance, allowing agencies to adapt the system for their markets.
TBWA Renews Its Global Visual Identity, Emphasizing the Human Touch
Goal: To unify the agency's visual identity across all offices while allowing regional flexibility.
Claim: Building visual systems that are so distinctive that people recognize the brand even before seeing its logo.
Summary: TBWA has unveiled a renewed global visual identity created by its internal design consultancy DXD, emphasizing craftsmanship and human-centered creativity in the AI era. The rebranding features a serif font return, a redesigned monogram, an expanded color palette, and incorporates hand-drawn symbols, textures, and handwritten elements to highlight human artistry. The visual identity also aims to reflect the agency's 'pirate' philosophy through custom illustrations and flexible branding.
Bordallo Pinheiro revisits one of its icons with the new ‘Oysters and Scallops’ collection
Goal: To reinterpret a historical icon while maintaining the brand's legacy.
Summary: Bordallo Pinheiro has launched the new 'Ostras e Vieiras' collection, which reinterprets one of the brand's most iconic themes through a contemporary lens. Drawing inspiration from historical models, the collection aims to enhance creative heritage by merging tradition, design, and innovation. Handmade pieces reflect organic shapes of oysters and scallops, featuring updated forms, colors, and textures that preserve Bordallo Pinheiro's aesthetic identity. The collection includes a complete tableware service and decorative items designed to infuse marine inspiration into various home spaces.
Creative Direction is Not About ‘Instruction’ but About ‘Designing the Unknown’ Part 2
Source: https://www.advertimes.com/20260722/article549241/
Goal: Encourage personal interpretation and creativity in clothing design
Claim: Embrace freedom in fashion
Summary: The article discusses the importance of creativity and interpretation in design, particularly in the context of Issey Miyake's brand philosophy. It emphasizes the concept of 'blank space' in design, allowing the wearer to have personal freedom in how they interpret and use the clothing, which fosters a collaborative relationship between the creator and the user.
Motorola and its moto things ecosystem (what Bose, Polar, Google, Pantone, and Swarovski contribute)
Goal: Integrate smart devices into everyday life
Summary: Motorola expands its ecosystem of smart devices with moto things, designed to be integrated into users' daily lives through partnerships with global leaders in audio, health, software, and design. Key collaborations include Bose for enhanced audio experiences, Polar for health monitoring with moto watch, Google's Find My Device for improved security, and design contributions from Pantone and Swarovski.
Canva Launches a Second Version of Its Vibe Coding System
Goal: To enhance user experience with a new coding framework
Summary: Canva has launched a second version of its vibe coding system, designed to improve user interaction and design capabilities within the platform.