Campaign Diaries
Mitsubishi Chemical Exhibits Material Installation Recognized in Milan: Exploring ‘Design to Rediscover Materials’
Source: https://www.advertimes.com/20260821/article554422/
Goal: To redefine the cultural significance of materials and promote corporate culture transformation
Media: Exhibition
Summary: Mitsubishi Chemical, in collaboration with design studio POETIC CURIOSITY, is holding an exhibition titled 'Curious Matters – Design to Rediscover Materials' from September 2 to September 12 at GOOD DESIGN Marunouchi in Tokyo. This exhibition showcases materials that won special recognition at the Milan Design Week, where approximately 58,000 visitors attended. The project presents innovative materials including bioengineering plastic DURABIO™, structural color film, and recyclable polyethylene, aimed at provoking curiosity and exploring new possibilities and emotional expressions of materials.
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