Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Fotografiska launches campaign about masculinity

Campaign: Harder Better Faster Stronger – Are Men OK?

Source: https://www.resume.se/marknadsforing/kampanj/fotografiska-fragar-om-man-ar-okej/

Goal: To evoke feelings and thoughts about modern masculinity and encourage curiosity about the exhibition.

Media: Youtube, Instagram, Facebook, cinema, subway, digital outdoors, posters, screens in gyms and bars, local newspapers

Summary: Fotografiska has launched a campaign titled 'Harder Better Faster Stronger – Are Men OK?' addressing modern male ideals and the evolving perception of masculinity among boys. The campaign encourages discussions rather than providing definitive answers, drawing from contemporary language around masculinity. It utilizes various media channels to promote engagement and curiosity towards the associated exhibition.

Japan

Viviane Sassen, a photographer expressing the continuity of fashion and art, presents unreleased works at her solo exhibition ‘Myriads’ for the first time in two years

Brand: Miu Miu, Louis Vuitton, Dior, Missoni, Stella McCartney, Parco

Campaign: Parco Season Campaigns

Source: https://www.advertimes.com/20260904/article556594/

Goal: To showcase the artistic and commercial fusion in fashion photography

Media: Exhibitions, Photography, Magazines

Summary: Viviane Sassen's solo exhibition 'Myriads' opens on September 5 in Harajuku, Tokyo, featuring previously unreleased works and a series titled 'Frau Holle'. Sassen, known for her unique visual language blending fashion and art, aims to explore the endless possibilities presented by photography, highlighting her experiences and cultural roots.

Art exhibition fashion photography

Japan

Mitsubishi Chemical Exhibits Material Installation Recognized in Milan: Exploring ‘Design to Rediscover Materials’

Brand: Mitsubishi Chemical

Campaign: Curious Matters – Design to Rediscover Materials

Source: https://www.advertimes.com/20260821/article554422/

Goal: To redefine the cultural significance of materials and promote corporate culture transformation

Media: Exhibition

Summary: Mitsubishi Chemical, in collaboration with design studio POETIC CURIOSITY, is holding an exhibition titled 'Curious Matters – Design to Rediscover Materials' from September 2 to September 12 at GOOD DESIGN Marunouchi in Tokyo. This exhibition showcases materials that won special recognition at the Milan Design Week, where approximately 58,000 visitors attended. The project presents innovative materials including bioengineering plastic DURABIO™, structural color film, and recyclable polyethylene, aimed at provoking curiosity and exploring new possibilities and emotional expressions of materials.

design exhibition innovation materials

Japan

What Was the Painful Word That Troubled Sharp’s TV Designer?

Brand: Sharp

Campaign: Sharp Design Eye Exhibition

Source: https://www.advertimes.com/20260817/article553995/

Goal: To showcase the value of design in consumer electronics

Claim: There are secrets in that gaze.

Media: Exhibition

Summary: Sharp is hosting an exhibition titled 'Sharp Design Eye Exhibition' from August 17 to 28, focusing on the design of its products, including washing machines, TVs, dryers, toasters, and vacuum cleaners. This is the first design-centric exhibition in over 30 years. The exhibition aims to directly show consumers the value of design, which is often difficult to convey during regular product releases. Designers have focused on both functional and emotional aspects of product design, seeking to communicate the inspiration behind their creations effectively.

consumer electronics design exhibition