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Fotografiska launches campaign about masculinity
Source: https://www.resume.se/marknadsforing/kampanj/fotografiska-fragar-om-man-ar-okej/
Goal: To evoke feelings and thoughts about modern masculinity and encourage curiosity about the exhibition.
Media: Youtube, Instagram, Facebook, cinema, subway, digital outdoors, posters, screens in gyms and bars, local newspapers
Summary: Fotografiska has launched a campaign titled 'Harder Better Faster Stronger – Are Men OK?' addressing modern male ideals and the evolving perception of masculinity among boys. The campaign encourages discussions rather than providing definitive answers, drawing from contemporary language around masculinity. It utilizes various media channels to promote engagement and curiosity towards the associated exhibition.
