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A Living Heritage Tale
Goal: Celebrate the brand's 80th anniversary and revisit its origins
Media: Digital platforms
Summary: Ferreira de Sá celebrates its 80th anniversary with the release of 'A Living Heritage Tale', a short film that honors the brand's legacy through the story of the village of Silvalde, where it originated. Instead of a chronological narrative, the film explores eight decades of collective memory, showcasing the artisanal craftsmanship that shapes the brand's identity. Featuring around 20 protagonists, including employees and local families, the film emphasizes the preservation of traditional knowledge while linking it to contemporary design. The initiative reinforces the brand's commitment to valuing Portuguese artisanal heritage.
Bordallo Pinheiro revisits one of its icons with the new ‘Oysters and Scallops’ collection
Goal: To reinterpret a historical icon while maintaining the brand's legacy.
Summary: Bordallo Pinheiro has launched the new 'Ostras e Vieiras' collection, which reinterprets one of the brand's most iconic themes through a contemporary lens. Drawing inspiration from historical models, the collection aims to enhance creative heritage by merging tradition, design, and innovation. Handmade pieces reflect organic shapes of oysters and scallops, featuring updated forms, colors, and textures that preserve Bordallo Pinheiro's aesthetic identity. The collection includes a complete tableware service and decorative items designed to infuse marine inspiration into various home spaces.