Brand Tracker

Welcome to the automated Brand Tracker diaries.

Saudi Arabia

Saudi National Day: Starbucks, IMPACT BBDO celebrate how heritage inspires next-gen creativity

Campaign: عزّنا بتراثنا

Source: https://campaignme.com/saudi-national-day-starbucks-impact-bbdo-celebrate-how-heritage-inspires-new-gen-creativity/

Goal: Celebrate Saudi heritage and inspire new creativity

Claim: Heritage inspires what we create next

Media: Social media, film series

Summary: For Saudi National Day, Starbucks and IMPACT BBDO launched an integrated campaign celebrating Saudi heritage, demonstrating how it inspires contemporary creativity. The campaign features Saudi artists exploring heritage to create original artworks, showcasing the connection between past traditions and future creative expressions.

UAE

How Quill told the story of heritage, culture and adventure at ADIHEX

Brand: ADIHEX

Campaign: A Legacy of Pride

Source: https://campaignme.com/how-quill-told-the-story-of-heritage-culture-and-adventure-at-adihex/

Goal: Make heritage relevant to younger audiences

Claim: Heritage can command any format

Media: Social media and digital

Summary: Quill successfully executed a comprehensive digital strategy for the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2026, transforming traditional heritage content into engaging social media narratives. The campaign aimed to appeal to younger, social-first audiences while showcasing the vast scale and diverse offerings of the exhibition, which featured over 480,000 visitors and numerous live events over 10 days.

cultural exhibition digital strategy heritage social media

Portugal

A Living Heritage Tale

Brand: Ferreira de Sá

Campaign: A Living Heritage Tale

Source: https://www.imagensdemarca.pt/artigo/ferreira-de-sa-assinala-80-anos-com-curta-metragem-produzida-pela-take-it-easy/

Goal: Celebrate the brand's 80th anniversary and revisit its origins

Media: Digital platforms

Summary: Ferreira de Sá celebrates its 80th anniversary with the release of 'A Living Heritage Tale', a short film that honors the brand's legacy through the story of the village of Silvalde, where it originated. Instead of a chronological narrative, the film explores eight decades of collective memory, showcasing the artisanal craftsmanship that shapes the brand's identity. Featuring around 20 protagonists, including employees and local families, the film emphasizes the preservation of traditional knowledge while linking it to contemporary design. The initiative reinforces the brand's commitment to valuing Portuguese artisanal heritage.

anniversary artisanal craftsmanship heritage short film

Portugal

Bordallo Pinheiro revisits one of its icons with the new ‘Oysters and Scallops’ collection

Brand: Bordallo Pinheiro

Campaign: Ostras e Vieiras

Source: https://www.imagensdemarca.pt/artigo/bordallo-pinheiro-revisita-um-dos-seus-icones-com-a-nova-colecao-andquotostras-e-vieirasandquot/

Goal: To reinterpret a historical icon while maintaining the brand's legacy.

Summary: Bordallo Pinheiro has launched the new 'Ostras e Vieiras' collection, which reinterprets one of the brand's most iconic themes through a contemporary lens. Drawing inspiration from historical models, the collection aims to enhance creative heritage by merging tradition, design, and innovation. Handmade pieces reflect organic shapes of oysters and scallops, featuring updated forms, colors, and textures that preserve Bordallo Pinheiro's aesthetic identity. The collection includes a complete tableware service and decorative items designed to infuse marine inspiration into various home spaces.

ceramics design handmade heritage