Welcome to the automated Brand Tracker diaries.
Campaign Middle East 40 Over 40 2026: Junwen Wang, Cheil MEA
Source: https://campaignme.com/campaign-middle-east-40-over-40-2026-junwen-wang-cheil-mea/
Goal: To launch and promote the DEEPAL G318 model
Media: TV, social media, influencers
Summary: Junwen Wang of Cheil MEA has been recognized on Campaign Middle East’s 40 Over 40 list for his significant impact on the brand and marketing industry over the past 15 years. With over 20 years of experience, Wang has led innovative projects including the multi-channel strategy for the DEEPAL G318 launch, achieving over 53 million views through the activation of regional influencers and overseeing end-to-end operations for the Samsung flagship media launch.
Auchan: The digital as an extension of neighborliness
Source: https://www.imagensdemarca.pt/artigo/auchan-o-digital-como-extensao-do-vizinhismo/
Goal: To establish a closer and more human relationship with Portuguese communities.
Media: Digital media, social media, and community events
Summary: The article discusses Auchan Retail Portugal's new communication platform called 'vizinhismo', aiming to foster human connections through kindness and community engagement. Following its expansion and rebranding, Auchan is focusing on digital engagement, with significant investment in social media, and communities. The campaign also includes music and events that resonate with different generations, enhancing the brand's presence in the daily lives of the Portuguese people.
The Couch that Introduces FIFA to Gaming Culture
Source: https://www.media-marketing.com/vijesti/kauc-koji-fifa-u-uvodi-u-gaming-kulturu/
Goal: To engage a new audience through gaming and digital content
Media: TikTok, YouTube, streaming platforms, pop-up events
Summary: The FIFA Gaming Couch campaign is a six-week adventure that merges gaming culture with the FIFA World Cup, featuring a journey across America with various sports and gaming personalities. The campaign includes episodic content, interactive pop-up events, and collaborations with platforms like Netflix and TikTok, aiming to reach new audiences who engage with football through games. It marks a broader shift in FIFA's digital strategy, promoting new games and integrations.