Campaign Diaries
Hot Mustard Wins Urban Homes Account
Source: https://stoppress.co.nz/partner-articles/hot-mustard-wins-urban-homes-account/
Goal: To differentiate the Urban Homes brand and support future growth
Claim: Experience matters
Media: Brand video content, Country Living magazine, Google, social media, programmatic video
Summary: Hot Mustard has been appointed as the marketing partner for Urban Homes, leading brand, creative, media, and digital activities. The launch of their new campaign, 'Experience Matters', features former All Blacks captain Sam Cane and aims to showcase Urban Homes' extensive building industry experience while employing a targeted digital strategy.
Campaign Diaries
No Brand Diaries found.
Hot Mustard wins Urban Homes account
Source: https://stoppress.co.nz/news/account-wins/hot-mustard-wins-urban-homes-account/
Goal: To differentiate Urban Homes and establish a strong foundation for future growth
Claim: Experience matters
Media: brand videos, Country Living magazine, digital strategy spanning Google, social and programmatic video
Summary: Hot Mustard has been appointed as the marketing partner for Urban Homes, leading their brand and digital activities. The first major campaign, 'Experience matters', features former All Blacks captain Sam Cane and showcases Urban Homes' extensive experience in the building industry. The campaign includes new brand video content and a targeted digital strategy.
Campaign Diaries
No Brand Diaries found.
