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Displaying 1 Campaigns tagged with "pop-up-events"
The Couch that Introduces FIFA to Gaming Culture
Source: https://www.media-marketing.com/vijesti/kauc-koji-fifa-u-uvodi-u-gaming-kulturu/
Goal: To engage a new audience through gaming and digital content
Media: TikTok, YouTube, streaming platforms, pop-up events
Summary: The FIFA Gaming Couch campaign is a six-week adventure that merges gaming culture with the FIFA World Cup, featuring a journey across America with various sports and gaming personalities. The campaign includes episodic content, interactive pop-up events, and collaborations with platforms like Netflix and TikTok, aiming to reach new audiences who engage with football through games. It marks a broader shift in FIFA's digital strategy, promoting new games and integrations.